Hardwood Floors June/July 2019

What’s your brand? If you’ve never thought about your brand in depth, write a paragraph for each component of the brand platform. Work with others, or get their input after your initial effort. If you don’t reach consensus internally, get feedback externally from those who know you well and will be candid. Also, seek input from those less familiar to uncover possible misperceptions in the marketplace. This will provide insight for future branding messages. g Katrina Olson is a marketing consultant, trainer, writer, and principal of Katrina Olson Marketing + Training. Reach her at katrina@katrinaolson.com.

ULC LEVEL-SEAL 500

Flexibility: the quality of bending

easily without breaking. Who knew a floor leveling compound could do this ? Stauf’s ULC-500 Level-Seal is a revolutionary product that provides solutions to many common problems associated with floor leveling and moisture mitigation. Its unique characteristics are that the product is pour in place, self-leveling, ultra-adherent, and provides moisture mitigation of up to 18#’s CC or 97%RH. ULC-500 remains flexible throughout its lifetime, providing resilience under foot, and impact resistance. It’s also capable of spanning cracks that may arise in cementitious slab constructions. Flexibility is a desirable attribute. Why not demand it in your floor leveling compound? Stick with what works.

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www.staufusa.com 866.GLUEUSA

the magazine of the national wood flooring association

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