Hardwood Floors February/March 2026

COMPANY PROFILE SPONSORED CONTENT

Helping elevate the trade through hands-on demos, technical insights, and thought leadership contributions.

PHOTOS COURTESY OF BONA

Bona has long been an active, collaborative member of the wood flooring community. The company maintains a deep partnership with the National Wood Flooring Association (NWFA) and regularly contributes expertise to advancing education, standards, safety, and craft. Bona team members serve as instructors, presenters, and curriculum contributors at events and conferences, helping elevate the trade through hands-on demos, technical insights, and thought leadership contributions around sustainability and innovation. Learn more about the company and its products in this Q&A with the Bona team. How did the company begin? Bona was founded in 1919 by Wilhelm Edner who established the company in Malmö, Sweden. Edner was an entrepreneur and grocery store owner who sold coffee and other goods. He also innovated a unique floor wax he

named Bonvax that created a polished, protective layer on wood, sparking Edner’s vision to focus exclusively on floor care. Upon launching Bona AB, his passion and foresight established the foundation of a company that is at the forefront of the industry, shaping the future with new solutions that combine safety, technology, and superior results. His vision remains steadfast at Bona – to bring out the beauty in floors ensuring they can be cherished for generations to come.

In what ways has the business evolved since that time? For more than a century, Bona has grown from modest Swedish beginnings into a globally respected, family-owned brand known for elevating the craft of floor care. Edner’s early vision has expanded into an organization with more than 700 employees, 17 subsidiaries, 70 distributors, and four production sites, supporting professionals and floor owners in more than 90 countries. From its expansion across Europe in the mid-20th century to its entrance into the U.S. market in the 1980s and the launch of its Asia Pacific subsidiary in 2000, Bona has steadily built a worldwide presence grounded in quality, partnership, and innovation.