Hardwood Floors February/March 2026

Marketing (Continued)

GET INTO THEIR HOME BEFORE YOU MEET THEM Not in a creepy breaking-and-entering way. Jeff Bezos once said, “Your brand is what other people say about you when you’re not in the room.” Today, the first “room” you walk into is a homeowner’s phone screen. Before they ever call you, they look you up. They scroll, skim, compare, and decide how they feel. Video gives you a chance to make a great first impression before you meet them. It shows your professionalism, your personality, your craftsmanship, and the experience of working with you. Done well, video becomes your digital handshake. It builds trust without you lifting a sander. THREE VIDEOS THAT TURN STRANGERS INTO LEADS You don’t need a studio to attract new customers. You just need a few simple, powerful types of videos that answer a homeowner’s real questions. 1. The “Meet the Crew” Video Friendly, face-to-camera introductions. This eliminates one of the biggest fears: the unknown person entering their home for a multi-day hardwood project. 2. The “What It’s Like to Work with Us” Video Homeowners don’t care about technical terms. They care about the experience. Show how you protect the home, move furniture, seal off rooms, manage dust, handle stain samples, communicate through the project, and deliver beautiful hardwood results. This justifies hiring a pro instead of choosing DIY. 3. The “Proof It Was Worth It” Video A quick before-and-after transformation paired with a short testimonial outperforms most ads. Hardwood transformation videos, especially refinishing, can be dramatic. A homeowner saying “It was worth it” is a closer all by itself.

RECOMMENDED GEAR AND APPS

AUDIO:

LIGHTING: Lume Cube Studio Panels https://lumecube.com/products/studio-panel-lighting-kit Indirect window light

DJI Mic 2 or Mic 3 https://www.dji.com/mic-2 STABILIZATION: DJI Osmo Mobile 7 or 8, or a tripod https://www.dji.com/osmo-mobile-7-series

EDITING SOFTWARE: CapCut iMovie

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