Hardwood Floors February/March 2025

CRAFT

YOUR MESSAGE

SIMPLE WAYS TO INCREASE YOUR WEBSITE'S VISIBILITY WITH SEO By Seth Gladden, The Gladden Group

Claim and Optimize Your Google Business Profile: Ensure your business appears in local searches by claiming your Google Business Profile. Keep your information accurate and up-to-date.

Conduct Keyword Research: Identify terms your potential customers are searching for, such as "hardwood flooring installation" or "best flooring for pets." Incorporate these keywords naturally into your website content.

Create High-Quality Content: Develop informative and engaging content that addresses common customer questions and showcases your expertise. Regularly updating your blog or news section can keep your audience engaged and improve search rankings.

Optimize On-Page Elements: Ensure your website's title tags, meta descriptions, headers, and image alt text are optimized with relevant keywords. This helps search engines understand your content better.

Build Quality Backlinks: Acquire links from reputable websites in your industry. This can be achieved through partnerships, guest blogging, or being featured in industry publications. Quality backlinks signal to search engines that your site is trustworthy.

Ensure Mobile-Friendliness: With many users accessing websites via mobile devices, it's crucial that your site is responsive and loads quickly on all devices. Google considers mobile-friendliness as a ranking factor.

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