Hardwood Floors February/March 2025

FEATURES

ON THE COVER

YOUR MESSAGE CRAFT INSTALLING SIMPLE AND EFFECTIVE MARKETING TACTICS

By Libby White Johnston Search engine optimization, artificial intelligence, engagement, and keywords. Marketing lingo alone can make wood flooring professionals feel overwhelmed. In this article, industry peers offer practical advice you can implement, whether you have a team of one or 100.

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Unlimited Moisture Protection/No Need to Moisture Test By Brett Miller In recent years, with the advancements in many flooring adhesives and sealers that have come to market, and some of the performance ratings that these products are capable of, there are new products designed to save time at the jobsite. However, contractors should not feel as though they can skip the moisture testing process altogether.

Self-Leveling Compound Considerations By Jim Muggleton The topic of choosing the right selection of flooring products for the right environment is one that is all too often overlooked, specifically regarding floor preparation products. Always ask the easy questions in advance, so you won’t be the one answering the hard questions later.

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