Hardwood Floors February/March 2024

Is it Real Wood? Is it Refinishable?

By Todd Saunders

Creating a digital foundation is essential for hardwood flooring professionals looking to thrive in today's market and digital landscape. The following is a comprehensive guide on how all wood flooring retailers can leverage digital tools and strategies to enhance their operations, customer engagement, and profitability.

1

DEVELOP A USER FRIENDLY WEBSITE

The first step in building a digital foundation is having a professional website. Think of the website as your online showroom. It’s crucial that

this website is not only visually appealing, but also user-friendly

and mobile-responsive. It should showcase the range of hardwood flooring options, with high-quality images and detailed product information. Implementing an easy-to-use navigation structure and search functionality will help customers find exactly what they want.

The hard surface maketplace is full of confusion. The new NWFA Engineered Wood Flooring Refinishable Program cuts through the clutter and identifies real wood flooring products with wear layers thick enough to be sanded & refinished. LEARN MORE ABOUT THE PROGRAM AND VIEW THE COMPLETE LIST OF CERTIFIED MANUFACTURERS

2

Social media platforms are powerful tools for engaging customers and building brand awareness. Establish a presence on platforms like Instagram, Pinterest, and Facebook to showcase products and services,

UTILIZE SOCIAL MEDIA MARKETING

share customer testimonials, and post engaging content related to home decor and flooring trends. Regular posts and interaction with followers can help build a loyal community around one’s brand and the amazing installations.

NWFA.ORG/MANUFACTURING/ 800.422.4556