Hardwood Floors February/March 2019

By David Williams

Horizon Forest Products invests in the education of its salespeople and executive leadership staff to cultivate great leaders of the industry.

validation of our ability to provide the best knowledge to our customers. So what about you? How can you better yourself with education? You can take a class at a community college or study a subject online. It can even be as simple as picking up a book on a subject or genre you are interested in learning more about. You could try a new hobby or watch a documentary series. Listen to an audio book. There are also ways to learn new things when you visit another city, country, or continent. There is so much you have yet to learn, so find something you are passionate about and invest in yourself. Become that person that people want to have on their team and success is sure to follow. Remember, it all starts with you. So make 2019 a great year for yourself. David Williams is Vice President, Horizon Forest Products, headquartered in Raleigh, North Carolina. He can be reached at dew@ horizonforest.com.

All photos courtesy of Horizon Forest Products.

in our ability to provide themwith the kind of knowledge that only comes from years of hard work and experience. Not only do we invest in the education of our salespeople, but also we invest in our executive leadership staff because we want to cultivate great leaders of the industry. Our leadership team at Horizon Forest Products is finishing up a study in John Maxwell’s book 21 Irrefutable Laws of Leadership . We have taken six months to do a weekly study through this book, chapter by chapter. The time and effort our leaders make to better themselves shows the rest of our company and our competitors that every day means every day for us. We are not in business to do adequate work; we strive to be the best every day. This means that we are consistent and intentional with how we spend our time. Do we stop learning when we think we know enough? Never. There is always something more to learn. For me, it is truly exciting to see our people learning because it gives me

who delivers that kind of confidence to your customers is going to be well worth the money paid to have him or her on your staff. This is what happens every day. Like a moth to a flame, customers seek out those talented individuals who make them feel confident about their purchase. If you have competitors that have invested time and money in education, they are getting more business and making more money than you are. I see it all the time; great people and businesses that are excellent at what they do excel further because of what they have learned. Simply put, people want to buy from “experts” and are willing to pay for it. I am a strong believer in going the extra mile and bettering myself and my team to be experts. So when we call ourselves “The Hardwood Experts” here at Horizon Forest, we mean that we are constantly learning and studying our craft so our customers can be confident

the magazine of the national wood flooring association

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