Hardwood Floors February/March 2019

The NWFA is launching a new effort to promote real wood flooring to consumers by educating them on the benefits and characteristics of real wood floors, as well as how to properly maintain them. The industrywide campaign champions real wood as the flooring of choice and calls on the association’s membership to help spread the message. The core components include the new Homeowner’s Handbook to Real Wood Floors (a copy is included with this month’s magazine), a revamped consumer-facing website, a toolkit for NWFA members, and a “Real Wood. Real Life.” logo.

Help Homeowners Commit to the Floor of their Dreams BY LIBBY JOHNSTON

the magazine of the national wood flooring association

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