Hardwood Floors February/March 2017

CONTENTS

Tommy Maxwell | Chairman Michael Martin | CEO Anita Howard | COO Bree Urech-Boyle | CFO Brett Miller | VP, Education & Certification NWFA LEADERSHIP

Industry Insights: 18 Government Affairs

Management of our Federal Forest Lands and the impact on U.S.-based timber supplies. 20 Designer Insights New design trends in hardwood flooring for 2017.

By Dana Cole

PUBLICATION ADVISORY COMMITTEE Julie Russell, Chair & Board Liaison | Glitsa, a division of Rudd Company Rose Mary Cummings | Maxwell Hardwood Flooring Len Daubler | Shaw Industries, Inc. Galen Fitzel Avi Hadad | Avi’s Hardwood Floors Inc.

By Emily Morrow Finkell

Business Best Practices:

22 Tax Basics It’s that time again…here are some best practices for preparing your taxes.

Lenny Hall | Endurance Floor Company, Inc. Kevin Mullany | Benchmark Wood Floors, Inc. Jenny Riddle | Distinctive Hardwood Floors Adam Williams | Palo Duro Hardwoods

By Bree Urech-Boyle

25 Sales Savvy The seven best sales questions…ever. 27 Customer Corner Handling moisture-related issues as a contractor or retailer.

By Paul Reilly

PUBLICATION TEAM

Stacy Brown | Publisher/Editor | stacy.brown@nwfa.org Brett Miller | Technical Editor | brett.miller@nwfa.org Laura Boyle | Creative Director | laura.boyle@nwfa.org Megan Lhamon | Industry News Editor | megan.lhamon@nwfa.org Katie Schenk | Media Production | katie.schenk@nwfa.org Jodi O’Toole | Web Development | jodi.otoole@nwfa.org

By Kjell Nymark

30 Technology How secure is your data?

By Jodi O’Toole

At the Site: 47 Technical Troubleshooting Understanding relative humidity and wood.

111 Chesterfield Industrial Blvd. Chesterfield, Missouri 63005 P : 800.422.4556 Local : 636.519.9663 F: 636.519.9664 E: news@hardwoodfloorsmag.com W: www.hardwoodfloorsmag.com

By Brett Miller

51 Subfloor Focus Different types of underlayments for moisture control and how each can affect installation.

By Roger Barker

55 Tech Talk Installing wood floors in dry climates. 57 Health & Safety Focus Choosing the right respirator for the job.

By Jason Elquest

CONTRIBUTING WRITERS Roger Barker Bree Urech-Boyle Dana Cole Jason Elquest Emily Morrow Finkell Lenny Hall Anita Howard Megan Lhamon Jason Lunn Michael Martin Tommy Maxwell Brett Miller Kjell Nymark Katrina Olson

By Jason Lunn & Rebecca Schumann

Jodi O’Toole Stephanie Owen Roy Reichow Paul Reilly Aaron Schaalma Rebecca Schumann

60 Unique Techniques Dealing with out of level transitions.

By Lenny Hall

Also in this Issue:

ADVERTISING SALES

6 Chairman’s Cut

By Tommy Maxwell

8 Wood Stock 63 NWFA Resources 69 Product Focus: Adhesives and Moisture Control Systems 72 New Products 74 Ad Index 75 Final Coat: CEO’s Message

Libby White Johnston Media & Advertising Sales libby.johnston@nwfa.org | 337.794.9232

Hardwood Floors Magazine (Print: ISSN 0897-022X and Online: ISSN 2475-5125) is published on a bi-monthly basis, plus the annual Industry Guide, by the National Wood Flooring Association and distributed without charge to its member companies and their employees, as well as qualified individuals throughout the wood flooring industry. Publication office: 111 Chesterfield Industrial Blvd, Chesterfield, MO 63005. Phone: (800) 422-4556. Printing office: Walsworth 306 N. Kansas Ave., Marceline, MO 64658. Printed in the U.S.A. Standard postage paid at St. Louis, MO, and additional offices. Postmaster: Send address changes to Hardwood Floors Magazine, 111 Chesterfield Industrial Blvd, Chesterfield, MO 63005. Single copy price is $8, annual Industry Guide is $50. Subscriptions: $40/year (includes 6 issues and Industry Guide) in the U.S. and Canada. Copyright © 2017 by National Wood Flooring Association. All rights reserved. Reproduction in whole or in part without written permission is strictly prohibited.

By Michael Martin

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