Hardwood Floors February/March 2017

Explained MAPEI Public Relations/Corporate Communications Specialist Diane Choate, “From recycling industry by-products for use in our products, to reinvesting 5 percent of our annual revenues in research and development of products that meet and exceed environmental standards, we’re committed to sustainability.” MAPEI also

Titus has also seen morale increase with Sheoga’s involvement in the Gary Sinise Foundation. “It gives our employees a real morale boost when I come back from a home dedication and show them photos of these true warriors who had needs that weren’t being addressed. We’re making a difference by giving them their dignity and autonomy back.”

uses rapidly renewable, plant-based raw materials in many of its adhesives; has incorporated recyclable plastic bags in their packaging; and recycles many packaging and shipping materials in its warehouses.

“Having your soul fed when you do something this worthwhile and this needed… it’s very rewarding.”

On the community side, employees at MAPEI’s individual plants participate in community cleanups, sponsor education and training for young people considering the flooring trade, and provide flooring materials for the Gary Sinise Foundation’s R.I.S.E. program. Sheoga Hardwood Flooring’s Barbara Titus put it best when she said, “Having your soul fed when you do something this worthwhile and this needed… it’s very rewarding.” Katrina Olson is an Illinois-based marketing consultant and freelance writer. Reach her at katrina@katrinaolson.com.

Sheoga Hardwood Flooring is also one of six companies that participates in NWFA’s Responsible Procurement Program which requires ensuring that all lumber they purchase is harvested responsibly. “We take sustainability very seriously,” says Titus. “We want forests for our future generations.” Similarly, international wood flooring adhesives manufacturer MAPEI Corporation is committed to conducting business in a way that equally values social, environmental and economic factors—called the triple bottom line—to conserve environmental resources for the future of the planet.

MAPEI’s employees participate in community clean-ups and sponsor education and training for young people considering the flooring trade. Photos courtesy of MAPEI.

the magazine of the nat ional wood f loor ing associat ion

35