Hardwood Floors December 2025/January 2026

Think of the people you know in the wood flooring industry. Maybe you ran into them on a jobsite, at a distributorship, at a local builder or remodeler event, or in a social media group. Who among those people is not taking advantage of the opportunity that lies with joining NWFA? Or who used to be a member and could use some help seeing the benefits of rejoining? The NWFA’s marketing team works hard to communicate the importance of membership. But do you know who can make the strongest impact? You, as a member of NWFA. Giving a testimonial to an industry peer carries a ton of weight. Here are some things to think about as you get ready to help spread the word. And if you are not a member and are reading this, some reasons to get on board. Professional Growth: Grow your skill set and increase your bottom line. Master your craft with certifications, hands-on training, the online NWFA University, and workshops like the Competitive Edge series. The results are real – proving your expertise and helping you win more jobs. If you knew a way to improve your business, would you keep it to yourself or share those insights with others? Remember those chain emails about having bad luck if you didn’t forward them to a certain number of people? Let’s ignore the part about bringing bad luck on yourself. However, I do want to challenge you to find two people you know and introduce them to the National Wood Flooring Association (NWFA). SPREAD THE Word CHAIR’S CUT

Steve Brattin Chair, NWFA

For more information, call 800.422.4556 or visit NWFA.ORG

Business Visibility: Stand out with listings in the online directory and Hardwood

INDUSTRY 2026 NWFA WOOD FLOORING GUIDE

Floors magazine’s NWFA Industry Guide, brand exposure, NWFA logo usage, and lead generation tools.

PHOTO COURTESY OF NWFA

Cost Savings: Maximize value with exclusive manufacturer discounts and bundled access. Coupons from manufacturers can save you up to $9,750. If you really want to see a return on investment, consider that paying $599 for an annual membership actually has an estimated value of nearly $25,000*. That’s 40 times your initial spend. Stability Through Standards: NWFA is the recognized representative for the wood flooring industry. Stay ahead with industry-accepted standards, accessible resources, and highly skilled instructors to lead hands-on training events. The NWFA’s comprehensive guidelines and publications offer straightforward information to help guide you through situations you might encounter on the job. Community Connection: Join a network of professionals at hands-on training events, at the Leadership Development Summit, and 2026 NWFA Wood Flooring Expo who understand your challenges and share your goals. By attending the Expo, you’ll have access to nearly 3,000 people at the only trade show in the world dedicated solely to wood flooring. Plan on attending April 21-23 in Orlando, Florida.

From those who were there as NWFA was founded to today’s emerging leaders, 40 members shared how the organization has impacted their careers. Read their stories in this special edition of Ready for more?

NWFA is not just a membership, it’s a community with shared values that supports your growth. It’s on all of us to help widen the circle of people who have a seat at the association’s table. Remember to share your story with at least two people. Investing in yourself and surrounding yourself with the best improves the industry for all of us.

1985 - 2025

Hardwood Floors magazine at HARDWOODFLOORSMAG.COM

SPECIAL EDITION

* Value calculated based on coupons, credibility + certifications, trade show, tech manuals, training + NWFA University, Hardwood Floors subscription, advocacy, and networking.

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NWFA MEMBER STORIES, PHOTOS, & VIDEOS TAKE THE NEXT STEP IN YOUR CAREER

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