Hardwood Floors December 2025/January 2026

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Hardwood’s Imitators New Campaign Takes on

D P Association’s (NWFA) 2026 Industry Outlook survey, 66 percent of members see wood-look products as the category’s greatest competitor. I C K E R capture. According to the National Wood Flooring Hardwood flooring stands at a crossroads. After years of market challenges, the data is clear: overall volume has declined, competing wood-look alternatives have gained share, and consumer attention is harder to

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36 hardwood floors hardwoodfloorsmag.com