Hardwood Floors December 2024/January 2025

SPONSORED CONTENT

A Proven Paradigm in FINISH TECHNOLOGY

The application methodology is very different and new for you to learn.

Odie’s Oil isn’t new; it has been in use for more than 40 years in both indoor and outdoor applications. Odie’s Oil is tung oil-based, but we make the world’s toughest oil many times stronger. Odie’s Oil does fantastic things for you and the floors you finish, naturally and without toxic chemicals – which is good news for you and your customers.

A survey of the flooring industry finish options reveals that in each category, the chemistry is mostly the same from finish to finish, with little individual variations among each brand. The Odie’s Oil product line is the one brand that stands out among the choices of finishes. While Odie’s Oil falls into the category of penetrating or hard-wax oil, it completely transcends the formulation decks and circumvents many of the drawbacks associated with some other finishes. Most of the hard-wax floor finishes on the market today are actually film-forming finishes (what can otherwise be called wipe-on polys) acting as a layer on top of the surface with some lesser penetration. The evidence of this is that they require a scratch pattern for adhesion via sanding grit limits. Hence, durability is questionable, and maintenance requirements are higher. Odie’s Oil is entirely different because it does not use film-forming

technology. Instead, all of it (100 percent) resides inside and between the wood fibers. Since Odie’s Oil is 98 percent solids, it has far less solvent than other finishes. That’s a crucial reason why Odie’s Oil goes so much further than other brands of finish and stabilizes the wood. Odie’s Oil is the forever finish, which can’t wear off because it resides inside the wood, and maintenance is nothing more than cleaning. It’s a big money maker for installers because of its far lower price in coverage, cash, materials, and application labor time. For example, a $55 bottle of finish (9 ounces) covers 230 to 250 square feet of white oak flooring, or up to 550 square feet on more-dense species such as Ipé. Use the Janka hardness test as your guide, with white oak at 1360 as your benchmark. Think of how much extra money you will pocket per project!