Hardwood Floors December 2024/January 2025

38. Reid Waxman Sr. Manager, Dealer Team Roomvo NELSON, BC When Reid Waxman joined Roomvo in 2020, more than 1,000 dealers were using the platform across North America. In just four years, she played an instrumental role in growing the customer base to around 5,500 retailers. As the head of Roomvo's Dealer Team, she is responsible for the entire customer journey for all dealers using the platform – from helping them get set up with Roomvo to ensuring they get the most out of the platform. Under Waxman’s guidance, the dealer team at Roomvo maintains the core philosophy that they should help all independent dealers adapt to the modern world, making it easy to leverage technology in their business. She has spoken at countless industry events and single-handedly trained hundreds of dealers across the industry on how they can use Roomvo to close more sales. In 2024, the North American Association of Floor Covering Distributors (NAFCD) appointed her to their board of directors.

39. Chase Whitley Outside Sales Representative Horizon Forest Products NORFOLK, VA Starting his career at Horizon Forest Products as a delivery driver when he was only 18 years old, Chase Whitley has shown extraordinary dedication and growth. He moved to an inside sales representative role for the company. After a decade, he moved to outside sales. This move has proven immensely successful, as Whitley has won Employee of the Year twice. His commitment to clients is said to be unparalleled. Whether it's a question about finishing, maintenance, or the specifics of different hardwood types, Whitley is always there with an answer, providing valuable support. His ability to balance technical expertise with exceptional customer service sets him apart in the industry; he is described as a phenomenal representative for Horizon and a trusted partner for clients. Whitley is passionate about saltwater aquatics and is involved with the local coral reef community. He also is dedicated to his family as the father of one child with a second on the way.

40. Chelsea Zuccato Sales Manager/Trader Patrick Lumber Company PORTLAND, OR With 17 years of experience in the lumber industry, Chelsea Zuccato currently serves as a shareholder and East Coast sales manager for Patrick Lumber Company. She also is a board member of Patrick Lumber Manufacturing and leads the marketing department. Throughout her career, Zuccato has been instrumental in driving sales growth, fostering industry relationships, and advancing innovative practices within the company. Zuccato has been recognized with prestigious awards, including the NAWLA Young Emerging Lumber Professionals (YELP) 40 Under 40 Award and the Washington State University Notable Alumni Award in 2020. She has been deeply involved with the North American Wholesale Lumber Association, where she served as chair of the education committee. Additionally, she is on the board of the North American Forest Foundation. Her passion is further reflected in her co-hosting of the podcast “Lumber Slingers,” which aims to educate and connect the broader community on critical issues in the lumber industry.

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