Hardwood Floors December 2024/January 2025

4. Izaiah Barrow Owner iSandNewYork LLC NEW YORK, NY

Izaiah Barrow, a third-generation wood flooring specialist, has built his career by mastering the craft his granduncle and uncle handed down. His dedication to the trade is evident in his efforts to elevate it within his community, showcasing skill and passion. He has been recognized for mentoring the next generation, advocating for skilled trades, and his role in initiatives combining economic development and community improvement. Barrow manages a boys and girls AAU basketball team (the Rising Kings & Queens), and he organizes food drives, block parties, holiday events, and more to support those in need. He is collaborating with local officials to create “A Floorman’s Dream,” an economic development program remodeling senior homes while providing youth with job training and trade opportunities. He is co-founder of the nonprofit We Are Theory 9, with a goal of developing, progressing, and improving the Kingsbridge community. Therefore, it’s no surprise he received a New York proclamation for outstanding service in philanthropy.

6. Brad Christian Territory Executive Elias Wilf CHESAPEAKE, VA

Brad Christian began his career in the floor covering industry at Horizon Forest Products in 2016, working counter sales for flooring contractors. His rapid acquisition of industry knowledge and developing key relationships led to a promotion to outside sales and being honored as Employee of the Year in 2017. He then joined Elias Wilf in 2021, where he further honed his sales abilities and began selling products and services. Those who nominated Christian say his availability to address questions and willingness to conduct sales presentations or provide refreshers demonstrate his commitment to exceptional customer service. Christian is more than a sales rep; he is a valuable resource and a trusted partner. His ability to blend technical expertise with genuine care for his clients sets him apart in the industry, making him an indispensable asset to any team and a reliable guide in floor coverings.

5. Lee Becker Owner Footprints Floors of Southern CT STAMFORD, CT

After more than a decade working on the corporate side of the alcohol industry, Lee Becker embarked upon owning and managing Footprints Floors of Southern Connecticut in January 2022. In less than three years, he has expanded his business successfully into northern Westchester

County in New York. Becker and his crew take pride in creating beauty in people's homes, setting the literal foundation for family stories and memories to unfold. He has become a resource for his fellow franchise owners in the Northeast and is proud to serve as a mentor and leader in his region. Becker has earned the NWFA Certified Sales Advisor and Certified Installation Professional credentials and is working toward becoming an NWFA Certified Sand and Finish Professional. He regularly discusses the value of being a certified advisor and installer in a customer’s home. He espouses the importance of operating by the NWFA standards for all of the company’s work.

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