Hardwood Floors December 2024/January 2025

By Tyler Powell

1 INVEST IN A WORLD-CLASS WEBSITE Your website is the digital equivalent of a showroom. It’s often the first place a potential customer will go to learn about your business, and just like the floors you install, it needs to be flawless. A world-class website does more than just showcase your portfolio – it serves as a 24/7 salesperson for your business. It’s the platform where potential customers will assess your craftsmanship, learn about your services, and ultimately decide whether to contact you for their project. So, what makes a website stand out? Clean and Professional Design: Your site should be easy to navigate, visually appealing, and mobile-friendly. Millennials and Gen Z spend a significant amount of time researching on their phones, so your site needs to look great and work well on all devices.

However, as younger generations – specifically Millennials and Gen Z – enter the housing market, the landscape of lead generation is shifting. These tech-savvy homeowners are more likely to research, vet, and select their contractors online than through personal recommendations alone. For them, your digital presence is as important as the quality of your work. So, how can hardwood flooring installers like you adapt to this changing environment without abandoning the tried-and-true power of word of-mouth? The answer lies in digital marketing. With a strong online presence, you can reach the next generation of homeowners and position your business in a new age. Here are three essential steps you should take to make sure you’re showing up where it matters most.

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OCT/NOV 2024

2025

HUMIDIFICATION SYSTEMS DARK SPOTS IN RED OAK

Learn more: wmeters.com/3tBMH0J Ensure Flooring Longevity Ensure Proper Installation Avoid Callbacks and Repairs

For more details, visit HARDWOODFLOORSMAG.COM

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