Hardwood Floors December 2024/January 2025

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“It used to be that businesses would have very extensive business plans. I tell everyone that a business plan does not have to be 30 or 40 pages; rather, it can be four or five pages. So many start-up entrepreneurs and businesses have so much going on in their minds, but they neglect to get anything down on paper.” – Chris Ruzicka, NWFA Real Answers Building a Stronger Network: Simple Marketing Strategies for Your Wood Flooring Business with Chris Ruzicka

“If someone is looking to purchase wood floors or is searching for a wood flooring contractor, and you’re not showing up on a Google search, you might as well not be in business – that's kind of how it goes. You then have to rely 100 percent on your referral base. Referrals are great, and they can be a big chunk of your business, but they cannot be the end-all, be-all. Even if referred, they are still going to search for you, and they need to be able to find you online.” – Steve Haren NWFA Real Answers Boosting Your Flooring Business:

Digital Marketing, Customer Reviews, and Getting Noticed with Steve Haren

“People get intimidated, thinking that their company is too small, but that's not

“I've been in this profession for more than 20 years, but my growth started when I joined the NWFA and attended my first few

true today. I give this advice to everyone, even if they are a one-truck operation – I don’t care what your sales are, you have to run your company like it’s a big company. You’ve got to make sure you have systems and controls in place.” – Chris Zizza NWFA Real Answers Overcoming the Fear of Technology with Chris Friest from Floorzap

classes. After that, my confidence level was higher. I knew that I was able to do things correctly. I now knew better. I also learned not to be afraid to charge what I was worth. Coming to the classes can be an investment, but it's not a loss – it's a gain. I'm now one of the top guys in my area. I don't say that to be cocky. I also have the certifications to back it up. I know I can create a successful floor that I can guarantee.”

– Jorge Perez NWFA Wood Talk A Conversation with Jorge Perez of Epic Hardwood Floors

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