Hardwood Floors December 2019/January 2020

CONTENTS

Industry Insights 16 Market Matters Market opportunities, threats, and the 2020 outlook.

Libby White Johnston | Publisher | libby.johnston@nwfa.org Burt Bollinger | Editor | burt.bollinger@nwfa.org Brett Miller | Technical Editor | brett.miller@nwfa.org Nick Baker | Digital Editor | nick.baker@nwfa.org Rhonda M. May | Creative Manager | rhonda.may@nwfa.org Katie Schenk | Media Production | katie.schenk@nwfa.org PUBLICATION ADVISORY COMMITTEE Julie Russell, Chair & Board Liaison | Glitsa, a division of Rudd Company Brandi Copeland | Peachey Hardwood Floors Jason Elquest | Blackhawk Floors Inc. Lenny Hall | Endurance Floor Company Inc. Robert McNamara | Basic Coatings Kevin Mullany | Benchmark Wood Floors Inc. Jim Schumacher | 3M Mike Sundell Craig Dupra | Chairman Michael Martin | CEO Anita Howard | COO Brett Miller | VP, Technical Standards, Training, & Certification NWFA LEADERSHIP PUBLICATION TEAM

By Stuart Hirschhorn

18 Government Affairs Telling our trade story at the Hardwood Federation Fall Fly-In. 20 Designer Insights The state of interior design for 2020.

By Dana Lee Cole

By Emily Morrow Finkell

Business Best Practices

24 Finance Year-end tax planning tips.

By Robert L. Berger

26 Sales Savvy Are you ‘staging’ the sale? By Paul Reilly 28 Legal

Considerations about social media policies and procedures. 32 Marketing How to know when your video strategy is working. At the Site 54 Sponsored Content The connection between cleaning, screening, and recoating.

By Matthew E. Misichko

By Katrina Olson

By Swiffer

111 Chesterfield Industrial Blvd. Chesterfield, Missouri 63005 P : 800.422.4556 Local : 636.519.9663 F: 636.519.9664 E: news@hardwoodfloorsmag.com W: hardwoodfloorsmag.com

64 Installation Fast-setting flooring installation systems offer timely solutions.

By Ron Treister

66 Tech Talk What’s the most important aspect to keep in mind By NWFA Regional when doing restoration work? Instructors 67 Sponsored Content Adding a high-tech solution to traditional workflows. By Brenden Mulder-Rosi 68 Health & Safety Focus Mold: What water and humidity can leave behind. By Libby White Johnston 70 WFOY Winner Spotlight Best Parquet/Inlay Application: Atelier Passe Partout. By Burt Bollinger 78 Special Events NWFA hosts hands-on event with Festool. By Burt Bollinger

CONTRIBUTING WRITERS Robert L. Berger

Michael Martin Brett Miller Matthew E. Misichko Josh Neuberger Katrina Olson Paul Reilly Brenden Mulder-Rosi Ron Treister

Burt Bollinger Dana Lee Cole Craig Dupra Emily Morrow Finkell Stuart Hirschhorn Libby White Johnston Joel Kaufman

ADVERTISING SALES

Product Focus 81 Tools/Moisture Meters/Supplies 85 Maintenance Products & Recoat Systems 90 TISE Exhibitor Showcase

Libby White Johnston Publisher libby.johnston@nwfa.org | 337.794.9232

Also in this Issue

Hardwood Floors (Print: ISSN 0897-022X and Online: ISSN 2475-5125) is published on a bi-monthly basis, plus the Annual Industry Guide, by the National Wood Flooring Association and distributed as a membership benefit to its member companies and without charge upon request to qualified individuals throughout the wood flooring industry. Single copy price is $8, annual Industry Guide is $50. Subscriptions: $40/ year (includes 6 issues and Industry Guide) in the U.S. and Canada. Publication office: 111 Chesterfield Industrial Blvd., Chesterfield, MO 63005. Phone: 800.422.4556. Printing office: Walsworth, 306 N. Kansas Ave., Marceline, MO 64658. Printed in the U.S.A. Periodicals Postage is paid at Chesterfield, MO and at additional mailing offices. POSTMASTER: Send address changes to Hardwood Floors, P.O. Box 9147, Lowell, MA 01853. Copyright © 2019 by the National Wood Flooring Association. All rights reserved. Reproduction in whole or in part without written permission is strictly prohibited.

6 Chairman’s Cut 8 Wood Stock 36 Emerging Leaders Network 74 NWFA Resources 97 New Products 99 Ad Index

100 Final Coat: CEO’s Message

hardwood floors

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