Hardwood Floors December 2019/January 2020

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Video Marketing Metrics How to know when your video strategy is working

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Video is growing in popularity among both consumers and organizations. The use of video as a marketing tactic continues to soar, according to the State of Video Marketing 2019 by Wyzowl. The study, conducted in December 2018, revealed that 87 percent of businesses now use video for marketing compared to 81 percent in 2018 and 63 percent in 2017. Further, 91 percent of marketers consider video an important part of their marketing strategy, up from 85 percent in 2018 and 82 percent in 2017. (https://www.wyzowl.com/video- marketing-statistics-2019/) Video saves time and money. It is an effective educational tool that can reduce time spent in one-on-one conversations, training, or other marketing materials. The Wyzowl study found that 41% of marketers say video has helped reduce support calls. Video can also increase website traffic, generate leads, or keep visitors engaged on the company’s website, thus moving them along on their journey.

WATCH THESE 7 METRICS Even with the right strategy and tools, video marketing still demands time and resources. From small mom-and- pop shops to large multiple-location retailers, businesses want to know their video strategy is working. To help you evaluate the success of your videos, watch these seven metrics. 1. View count — A basic measure of success, view count is the raw number of times a video was viewed. This indicates of reach, the number of people who will be exposed to the message at least once. Note that views are counted differently across platforms. For example, YouTube counts a view after a video has been watched for 30 seconds. On Facebook, a view is only three seconds. Keep this in mind when aggregating data and presenting metrics. To boost view count:

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