Hardwood Floors December 2018/January 2019

CONTENTS

Industry Insights

Chris Zizza | Chairman Michael Martin | CEO Anita Howard | COO Bree Urech-Boyle | CFO Brett Miller | VP, Education & Certification NWFA LEADERSHIP

18 Government Affairs Impact of the 2018 election on our industry.

By Dana Lee Cole

20 Designer Insights Design your life.

By Emily Morrow Finkell

Business Best Practices

PUBLICATION ADVISORY COMMITTEE Julie Russell, Chair & Board Liaison | Glitsa, a division of Rudd Company

24 Finance Invest at any age.

By Jonathan Benner

Jason Elquest | Blackhawk Floors Inc. Allie Finkell | American OEM Wood Floors Lenny Hall | Endurance Floor Company Inc. Kevin Mullany | Benchmark Wood Floors Inc. Jim Schumacher | 3M Mike Sundell

28 Sales Savvy The best offense is a good defense.

By Paul Reilly

30 Technology Data is not scary.

By Jodi O’Toole

32 Legal Taking corrective action on a harassment complaint.

PUBLICATION TEAM

By Norma Zeitler

Stacy Brown | Publisher/Editor | stacy.brown@nwfa.org Brett Miller | Technical Editor | brett.miller@nwfa.org Laura Boyle | Creative Director | laura.boyle@nwfa.org Megan Lhamon | Industry News Editor | megan.lhamon@nwfa.org Katie Schenk | Media Production | katie.schenk@nwfa.org Jodi O’Toole | Web Development | jodi.otoole@nwfa.org

35 Tax Update

By Mary Jane Pieroni

What you need to know about Wayfair. 37 Marketing Eight common questions about influencer marketing. At the Site 42 Sponsored Content What it takes to tackle dirt and dust.

& Stephen Lenivy

By Katrina Olson

111 Chesterfield Industrial Blvd. Chesterfield, Missouri 63005 P : 800.422.4556 Local : 636.519.9663 F: 636.519.9664 E: news@hardwoodfloorsmag.com W: hardwoodfloorsmag.com

By Swiffer

62 Moisture Content Expansion of rift white oak flooring with By Dan Cassens increase in moisture content. & Brett Miller 66 Tool Time Get the most out of your moisture meter. 74 Tech Talk Best practices in matching new flooring By NWFA Regional to existing flooring. Instructors 76 Sponsored Content Sculpting the geometry of abrasive grain. By 3M 78 Health & Safety Focus Stay sharp, stay safe. By Todd McDonald 80 WFOY Winner Spotlight Best Color & Finish: Treadline Construction. By Stacy Brown

By Grete Heimerdinger

CONTRIBUTING WRITERS Jonathan Benner Dan Cassens Dana Lee Cole Michael Dittmer Jason Elquest Emily Morrow Finkell Lenny Hall Grete Heimerdinger Anita Howard Stephen Lenivy Megan Lhamon Michael Martin Todd McDonald Brett Miller Kjell Nymark Katrina Olson

Jodi O'Toole Stephanie Owen Mary Jane Pieroni Paul Reilly Norma Zeitler Chris Zizza

ADVERTISING SALES

Product Focus 92 Floor Manufacturing Equip. & Supplies 96 Tools/Supplies/Nailers/Fasteners 100 Maintenance Products & Recoat Systems 108 TISE Exhibitor Showcase

Libby White Johnston Media & Advertising Sales libby.johnston@nwfa.org | 337.794.9232

Hardwood Floors (Print: ISSN 0897-022X and Online: ISSN 2475-5125) is published on a bi-monthly basis, plus the Annual Industry Guide, by the National Wood Flooring Association and distributed as a membership benefit to its member companies and without charge upon request to qualified individuals throughout the wood flooring industry. Single copy price is $8, annual Industry Guide is $50. Subscriptions: $40/ year (includes 6 issues and Industry Guide) in the U.S. and Canada. Publication office: 111 Chesterfield Industrial Blvd, Chesterfield, MO 63005. Phone: 800.422.4556. Printing office: Walsworth, 306 N. Kansas Ave., Marceline, MO 64658. Printed in the U.S.A. Periodicals Postage is paid at Chesterfield, MO and at additional mailing offices. POSTMASTER: Send address changes to Hardwood Floors, P.O. Box 9147, Lowell, MA 01853. Copyright © 2018 by the National Wood Flooring Association. All rights reserved. Reproduction in whole or in part without written permission is strictly prohibited.

Also in this Issue

6 Chairman’s Cut 8 Wood Stock 82 NWFA Resources 114 New Products 115 Ad Index

116 Final Coat: CEO’s Message

hardwood floors

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