Hardwood Floors December 2017/January 2018

designers to start with this impressive pool of skilled professionals.

the “Find a Professional” feature at wood oors.org, the NWFA Industry Guide at hardwood oorsmag.com, as well as a team of experts that designers and consumers can tap into to locate credible, certi ed installers that they can rely on to bring their vision to life. If you are an installer who has not joined NWFA or gone through certi cation with the NWFA, I encourage you to consider the importance and value of the program. Certi cation sets you apart from the rest of the pack and allows you to force the competition to step it up in their credibility. I encourage my fellow

favorite option for kitchens as it adds so much warmth, character, and personality to the kitchen which has become the No. 1 area of the home where families and friends gather and generally is the largest part of a home’s budget. Hardwood ooring and kitchen cabinet styles have both evolved over the years to provide homeowners extensive options of colors, stains, and nishes giving a high-end, luxurious rst impression for the rest of the home. So how can designers and homeowners be er connect with skilled installers? NWFA has several resources including

Similarly, I encourage installation professionals to reach out to local

designers, introduce yourself and share the value of working with a professional for wood ooring projects. e ASID “Find a Pro” feature at asid.org puts you in contact with North America’s most talented professional designers. In addition, the NWFA has a set of presentations that can be used to provide education and CEUs to designers. Forging these relationships will help improve the overall quality of any ooring project.

Emily Morrow Finkell is CEO of EF Floors & Design in Dalton, Georgia. She can be reached at emily@emilymorrowhome.com.

WOOD MOISTURE METER LINE

CONCRETE MOISTURE TEST

the magazine of the national wood flooring association

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