Hardwood Floors August/September 2025

Marketing (Continued)

A vital component of your annual plan is content. It is no longer a nice-to-have – it is a must-have. Your content works while you sleep, reaching homeowners researching at midnight or waiting in the carpool line. A well-crafted blog post can answer their questions before they ever pick up the phone. A client testimonial can build trust without a word from your sales team. A video showing a project from start to finish can remove hesitation and drive action. These are essential tools in the modern flooring business toolbox. AI-powered tools like ChatGPT can help generate ideas or jump-start drafts. That said, those drafts still require review. No AI knows your brand, voice, or customers the way you do. The goal isn’t to publish content quickly. The goal is to publish content that is right. Once your plan is in place, the real work begins: tracking how it performs. An organized marketing plan isn’t a document that lives in a drawer. It’s a living system that evolves with your business.

Make time each month to assess your campaign metrics. Are your Google Ads still converting? Are people engaging with your blog? Are your emails being opened? The best marketing plans are built with structure but leave room for movement. What works in January might not work in July. What resonates in one neighborhood might fall flat in another. The beauty of an organized marketing strategy is it creates freedom. With the foundation in place, you are no longer scrambling for last-minute ideas. You are not wondering where your budget went. You are not sweating over whether the phone will ring next week. Instead, you are confident, prepared, and focused. Just like the thoughtfully crafted spaces your floors help create, your business deserves the same level of care. Organize your marketing like you organize your installations – with precision, pride, and a plan – and you will be well on your way to a year of steady growth, stronger branding, and more loyal customers walking across your floors. Welton Hong is the founder/CEO of RRM@home, a marketing firm specializing in solutions for home improvement businesses, and the author of Your Digital Floor Plan: Digital Marketing Strategies for Flooring Businesses.

38 hardwood floors hardwoodfloorsmag.com