Hardwood Floors August/September 2025

MARKETING BUSINESS BEST PRACTICES

Running a flooring business without a marketing plan is a bit like laying hardwood without a subfloor. You might get it down, but it won’t hold up for long. Marketing, like installation, relies on a solid foundation – and that foundation is built on organization. If your promotional efforts are more reactive than strategic, you likely are spending too much time putting out fires and not enough time lighting the path forward. A thoughtful, organized marketing plan doesn’t just make your year less chaotic – it makes it more profitable. Marketing Why Success

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