Hardwood Floors August/September 2018

Instagram: How to Get Started (Continued)

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Image Source: https://business.instagram.com/getting-started/#start-an-account

SET UP A NEW INSTAGRAM BUSINESS ACCOUNT Unlike other social networks, using Instagram requires the mobile app. So the rst step is downloading Instagram, which is available for iOS, Android, and other operating systems. Now, create your account. • Rather than using your personal Facebook account, create an account based on your business address. Use your business email address so friends and associates can find you using Instagram’s “Find Friends” feature. • Create a username and password. Use a form of the company’s name and perhaps a geographic indicator such as ABCWoodworkingNYC. • Find Facebook friends and contacts. You’ll be prompted to find people to follow; but you can do this anytime, so skip this step until you have something to show.

• Choose a profile image. Tap “Add a photo” and import the company logo, a professional headshot or group picture, or a photo of your location if it’s recognizable. • Instagram will suggest accounts to follow. Skip this for now and click “Done” in the top right corner. (This takes you back to the “Home” screen.) • Link to a Facebook business page. Create one now if you don’t have one already. This is required to complete the steps for creating an Instagram business account and will allow you full access to all the business benefits of Instagram. • Complete your profile. Tap the “Profile” button (person icon) in the lower right corner, then “Edit Profile” in the center. Click “Done” to return to the “Home” screen. at’s it! Now start posting, following others, and ge ing comfortable using Instagram.

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