Hardwood Floors August/September 2018

CONTENTS

Chris Zizza | Chairman Michael Martin | CEO Anita Howard | COO Bree Urech-Boyle | CFO Brett Miller | VP, Education & Certification NWFA LEADERSHIP

Industry Insights

20 Government Affairs Carbon neutrality moves forward. 22 Designer Insights Sustainability and millennials.

By Dana Lee Cole

By Emily Morrow Finkell

PUBLICATION ADVISORY COMMITTEE Julie Russell, Chair & Board Liaison | Glitsa, a division of Rudd Company

Business Best Practices

26 Finance How to increase your business’ worth using value drivers. 30 Sales Savvy The future of value-added selling. 34 Technology Preparing flooring salespeople for digital transformation.

Jason Elquest | Blackhawk Floors Inc. Allie Finkell | American OEM Wood Floors Lenny Hall | Endurance Floor Company Inc. Kevin Mullany | Benchmark Wood Floors Inc. Jim Schumacher | 3M Mike Sundell

By Jonathan Benner

By Paul Reilly

PUBLICATION TEAM

By Kevin McGirl

Stacy Brown | Publisher/Editor | stacy.brown@nwfa.org Brett Miller | Technical Editor | brett.miller@nwfa.org Laura Boyle | Creative Director | laura.boyle@nwfa.org Megan Lhamon | Industry News Editor | megan.lhamon@nwfa.org Katie Schenk | Media Production | katie.schenk@nwfa.org Jodi O’Toole | Web Development | jodi.otoole@nwfa.org

38 Legal Do you have the right sexual harassment policies in place? By Norma Zeitler 42 Marketing Take your marketing to the next level with Instagram. By Katrina Olson At the Site 56 Building Science Is wood flooring becoming a victim of building science? By Bobby Parks 60 Green Finishes Working with low VOC finishes. By Kjell Nymark 69 Tech Talk Wood flooring opportunities related to sustainability By NWFA and health. Regional Instructors 70 Technical Troubleshooting

111 Chesterfield Industrial Blvd. Chesterfield, Missouri 63005 P : 800.422.4556 Local : 636.519.9663 F: 636.519.9664 E: news@hardwoodfloorsmag.com W: hardwoodfloorsmag.com

CONTRIBUTING WRITERS Elizabeth Baldwin Jonathan Benner

Stephanie Owen Bobby Parks Paul Reilly Rusty Swindoll Norma Zeitler Chris Zizza

Lenny Hall Steve Hubbard Megan Lhamon Michael Martin Kevin McGirl Brett Miller Kjell Nymark Katrina Olson

Rick Bergman Dana Lee Cole Michael Dittmer Jason Elquest Emily Morrow Finkell Bob Goldstein

Challenges with wood look “waterproof” flooring.

By Bob Goldstein

72 Health & Safety Focus Keep your eye on safety.

By Rusty Swindoll

74 WFOY Winner Spotlight Best Restoration/Makeover: Endurance Floor Co.

By Stacy Brown

ADVERTISING SALES

Product Focus 88 Green Products

Libby White Johnston Media & Advertising Sales libby.johnston@nwfa.org | 337.794.9232

94 Cork & Bamboo Flooring 95 Reclaimed Wood Flooring

Hardwood Floors (Print: ISSN 0897-022X and Online: ISSN 2475-5125) is published on a bi-monthly basis, plus the Annual Industry Guide, by the National Wood Flooring Association and distributed as a membership benefit to its member companies and without charge upon request to qualified individuals throughout the wood flooring industry. Single copy price is $8, annual Industry Guide is $50. Subscriptions: $40/ year (includes 6 issues and Industry Guide) in the U.S. and Canada. Publication office: 111 Chesterfield Industrial Blvd, Chesterfield, MO 63005. Phone: 800.422.4556. Printing office: Walsworth, 306 N. Kansas Ave., Marceline, MO 64658. Printed in the U.S.A. Periodicals Postage is paid at Chesterfield, MO and at additional mailing offices. POSTMASTER: Send address changes to Hardwood Floors, P.O. Box 9147, Lowell, MA 01853. Copyright © 2018 by the National Wood Flooring Association. All rights reserved. Reproduction in whole or in part without written permission is strictly prohibited.

Also in this Issue

6 Chairman’s Cut 8 Wood Stock 78 NWFA Resources 102 New Products 103 Ad Index

104 Final Coat: CEO’s Message

hardwood floors

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