Hardwood Floors August/September 2017

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CONTENTS

Industry Insights:

16 Government Affairs The carbon neutral and renewable nature of forest-based biomass fuels. 18 Designer Insights Grown in seconds...what it means to the world of hardwood flooring.

By Dana Cole

By Emily Morrow Finkell

22 Market Matters U.S. wood flooring markets and factors driving demand.

PUBLICATION ADVISORY COMMITTEE Julie Russell, Chair & Board Liaison | Glitsa, a division of Rudd Company Len Daubler | Shaw Industries, Inc. Avi Hadad | Avi’s Hardwood Floors, Inc. Lenny Hall | Endurance Floor Company, Inc. Jessica Hickman | Allegheny Mountain Hardwood Flooring Kevin Mullany | Benchmark Wood Floors, Inc. Mike Sundell

By Stuart Hirschhorn

Business Best Practices:

24 Finance A focus on health and wellness can improve your business.

By Bree Urech-Boyle

28 Sales Savvy Influence buyers through storytelling. 30 Technology Technology on the job site = connected,

Jeremy Waldorf | Legacy Floors LLC Adam Williams | Palo Duro Hardwoods

By Paul Reilly

PUBLICATION TEAM

smart, and safe. By Jodi O’Toole 32 Marketing

Sustainability matters; tell your green story.

By Katrina Olson

At the Site: 44 Health & Safety Focus The importance of fire safety on the job site. 46 Job Site Accountability Who should determine when a job site is ready? 48 Wood Science Understanding the biology behind moisture content in wood. 51 Tech Talk What steps do you take when assessing potential moisture situations at the job site? 52 Tech Troubleshooting Why installers need to measure moisture content in wood subflooring.

By Paul Hoffeditz

111 Chesterfield Industrial Blvd. Chesterfield, Missouri 63005 P : 800.422.4556 Local : 636.519.9663 F: 636.519.9664 E: news@hardwoodfloorsmag.com W: hardwoodfloorsmag.com

By Kjell Nymark

By Brett Miller

By NWFA

CONTRIBUTING WRITERS Bree Urech-Boyle Dana Cole Michael Dittmer Jason Elquest Emily Morrow Finkell Lenny Hall Stuart Hirschhorn Paul Hoffeditz Anita Howard Megan Lhamon Michael Martin Brett Miller Kjell Nymark Katrina Olson

Regional Instructors

Jodi O’Toole Paul Reilly Jason Spangler Ben Totta Chris Zizza

By Jason Spangler

58 Unique Techniques Board replacement.

By Jason Elquest

62 WFOY Spotlight How 1 Wood Floors created a masterpiece with reclaimed barn wood.

ADVERTISING SALES

By Stacy Brown

Product Focus: 70 Cork Flooring

Libby White Johnston Media & Advertising Sales libby.johnston@nwfa.org | 337.794.9232

71 Reclaimed Wood 78 A Focus on Green

Hardwood Floors Magazine (Print: ISSN 0897-022X and Online: ISSN 2475-5125) is published on a bi-monthly basis, plus the annual Industry Guide, by the National Wood Flooring Association and distributed as a membership benefit to its member companies and without charge upon request to qualified individuals throughout the wood flooring industry. Single copy price is $8, annual Industry Guide is $50. Subscriptions: $40/year (includes 6 issues and Industry Guide) in the U.S. and Canada. Publication office: 111 Chesterfield Industrial Blvd, Chesterfield, MO 63005. Phone: 800.422.4556. Printing office: Walsworth, 306 N. Kansas Ave., Marceline, MO 64658. Printed in the U.S.A. Standard postage paid at St. Louis, MO, and additional offices. Postmaster: Send address changes to Hardwood Floors Magazine, P.O. Box 9147 Lowell, MA 01853. Copyright © 2017 by the National Wood Flooring Association. All rights reserved. Reproduction in whole or in part without written permission is strictly prohibited.

Also in this Issue:

6 Chairman’s Cut 8 Wood Stock 66 NWFA Resources 86 New Products 87 Ad Index

By Chris Zizza

88 Final Coat: CEO’s Message

By Michael Martin

hardwood floors

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