Hardwood Floors April/May 2026

The No.1 in floor protection

By Andy Iamaio

AI no longer is a futuristic concept reserved for tech companies. It rapidly is becoming a practical, everyday advantage for flooring companies that want more consistency, better preparation, and faster execution without sacrificing the human element of selling. As a revenue leader, Salesforce practitioner, NWFA Certified Sales Advisor, AI product builder, and vice president of sales at Centricity, I have seen firsthand how AI is reshaping sales, not by replacing people, but by elevating them. AI gives sales teams something they have never had before: consistency at scale. THE REAL PROBLEMS AI ACTUALLY SOLVES

AI will not replace salespeople. Salespeople using AI will replace those who are not. personal, tactile, and relationship driven. AI simply gives teams the preparation, confidence, and consistency they have never had before. Flooring sales always will be

“The best choice for protecting your floor.”

Let’s be clear, AI magically doesn’t make people better closers. What it does is remove the friction that holds good salespeople back. One of the biggest challenges in flooring retail is inconsistent performance across staff. Great reps know how to handle objections, guide customers, and recommend solutions confidently. Others freeze under pressure

protects

waterproof

anti-skid

or default to discounting. AI-powered objection handling changes that. Instead of guessing how to respond to common price concerns, salespeople walk into conversations prepared. Selling is still human. Preparation no longer has to be. Speed matters. Speed wins deals. AI creates speed. When reps can respond confidently and immediately, momentum stays intact and trust builds faster.

breathable

www.floorotex.com mail@floorotex.com

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