Hardwood Floors April/May 2025

chedule S

(as of 3.6.25)

THURSDAY, APRIL 17

8:00 a.m. – 10:00 a.m. 8:00 a.m. – 3:00 p.m.

Morning Coffee Registration Open

The Blueprint to Scaling Your Business ........................................................... Justin Shaw, Driven for Growth Incorporate Fire and Gold in your Floor (Shou Sugi Ban and Gold Leaf) ..................................................................................................................................................... NWFA Regional Instructors Made in the USA: Innovations in Domestic Milling ........................... Robert Pelletier, Pacific Hardwood Co. Attracting New Clientele with High End Finishing and Elite Flooring Options ...................................................................................... Avedis Duvenjian, Archetypal Imagery and Jeppe Olsen, Dinesen Floors SESSIONS

8:30 a.m. – 9:15 a.m.

8:30 a.m. – 10:15 a.m.

Emerging Leaders Session ............................................................................ Nicole Ursch, Actionable Insights LLC

SESSIONS

9:30 a.m. – 10:15 a.m.

Creating a Healthy Workplace Culture ................................... Sam Cobb, Real Wood Floors/RW Supply + Design Exploring the History and Unique Qualities of Reclaimed Lumber ......................................................................................................................................................................................Cody Wolfe, Antique Building Solutions The Perfect Finish Embracing Shou Sugi Ban and Gold Leaf Techniques ...................................................................................................................................................... NWFA Regional Instructors Upselling Any Project with In-Floor Heating .............................................................. Michael Dittmer, Bona ..........................................................................................................................................and Edward Kochman, ThermoSoft International Corporation

10:30 a.m. – 3:00 p.m. 12:00 p.m. – 2:00 p.m.

Trade Show Open | Concession Stands Open | Exhibitor Demonstrations

Inspector Corner ........................................................................................................................... Kjell Nymark, NWFA

3:00 p.m. – 4:30 p.m.

Join us as we celebrate another successful NWFA Expo with lively entertainment, appetizers, and a selection of beverages that capture the best Charlotte has to offer. VICTORY LAP CELEBRATION

3:15 p.m. – 9:00 p.m.

Exhibitor Tear-Down

FRIDAY, APRIL 18

8:00 a.m. – 12:00 p.m.

Exhibitor Tear-Down

2025 NWFA EXPO APP SCAN THE QR CODE TO DOWNLOAD THE TO SEE EVERYTHING EXPO HAS TO OFFER

App sponsored by:

SEE US AT BOOTH #1105

Go the Distance

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