Hardwood Floors April/May 2025

chedule S

(as of 3.6.25)

WEDNESDAY, APRIL 16

8:00 a.m. – 10:00 a.m. 8:00 a.m. – 6:00 p.m.

Morning Coffee Registration Open

SESSIONS

8:30 a.m. – 9:15 a.m.

Atypical/Curved Parquetry (Part A) ........................................................................ NWFA Regional Instructors How Insurance Claims Can Skyrocket Your Profit .............................. Travis Fritzel, Perennial Hardwood Low Profile Solid Hardwood Sports Solutions ....................................................... Thomas Flindt, Junckers Navigating Growth in Challenging Times .............................................. Doug Howard, GrowthTeam Strategies Join us for WIFI’s exclusive breakfast event, designed to empower and connect women in the floor covering industry. This engaging session will feature dynamic roundtable discussions on key topics that impact your career, business, and personal growth. MASTERMIND MORNING: WOMEN IN THE FLOORCOVERING INDUSTRY (WIFI) ROUNDTABLE Atypical/Curved Parquetry – Installation (Part B) ............................................ NWFA Regional Instructors Benefits of Utilizing Cork ........................................................................................... Tina Crossland, WE Cork Inc. Creative and Affordable Live Edge and Epoxy Techniques . ............................... Michael Dittmer, Bona .................................................................................................................................................................................................and Tom Ourada, Ourada Designs Providing a Five Star Sales Experience for Your Customer ............................................................................................................................ Jerry Levinson, Profit Now 4 Flooring Dealers SESSIONS

8:45 a.m. – 10:15 a.m.

9:30 a.m. – 10:15 a.m.

10:30 a.m. – 5:00 p.m. 2:30 p.m. – 4:30 p.m.

Trade Show Open | Concession Stands Open | Exhibitor Demonstrations

Inspector Corner ........................................................................................................................... Kjell Nymark, NWFA

4:00 p.m. – 5:00 p.m.

Grab a drink and network with hardwood floor industry peers on the NWFA Expo Trade Show floor. FLOOR IT AND POUR IT HAPPY HOUR All distributors and manufacturers are welcome to come build valuable new business relationships and expand your product reach at this event. DISTRIBUTOR & MANUFACTURER RECEPTION

5:00 p.m. – 6:00 p.m.

6:00 p.m. – 7:00 p.m.

Attendees aged 40 and younger are invited to attend. EMERGING LEADERS RECEPTION

58 hardwood floors hardwoodfloorsmag.com