Hardwood Floors April/May 2025

SPECIAL CONTENT BUSINESS BEST PRACTICES

By Justin Shaw

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Breaking Through Business Barriers at NWFA Expo 2025 The game has changed. Running a successful flooring business in 2025 YOUR FLOORING BUSINESS THE BLUEPRINT TO SCALE

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ALL PHOTOS ADOBESTOCK ©

That’s why I’m excited to share “The Blueprint to Scale Your Flooring Business” at the upcoming NWFA Expo. After years of helping surface professionals – including flooring companies – break through growth barriers, I’ve identified three major “stuck points” that keep businesses from reaching their full potential, and I’m here to share strategies that can help. THREE CRITICAL GROWTH BARRIERS During our session, we’ll dig deep into three stages where businesses typically get stuck.

looks different than it did just a few years ago. Business owners are dealing with new realities: finding good help feels impossible, margins keep getting squeezed, competition is fierce, and keeping up with technology and marketing can feel like a full-time job on its own. The traditional ways of growing a flooring business are becoming less effective.

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