Hardwood Floors April/May 2025

By Welton Hong

A basic website is not enough to stand out. Not everyone is going to simply stop by your showroom so you can win their business. You want to generate plenty of content, of course, but it’s pointless to do so if the content is not of high quality. Great content ranks well, which means homeowners find you; those same people are converted from visitors into your clientele because your content ranked better than that of your competitors. Here’s why: Google wants people to use its search engine. To do so, it prioritizes the content that provides the best user experience, which typically is high quality, relevant content. This leads me to an important point: Write for people, not computers. That idea might seem obvious, but you would be surprised how many companies try to sneak low-quality content past Google algorithms. Consider what homeowners in your area want to know about your flooring company. Include aspects such as video testimonials, a robust frequently asked questions (FAQ) section, and detailed explanations of the flooring products you offer. Explain exactly what customers should expect in the planning and installation process. If you aren’t sure what kind of content best suits your target audience, research what other flooring businesses like yours are doing. Compare and contrast what is and isn’t working for them based on user interaction.

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Use AI to come up with flooring content ideas for you. Create prompts that help educate homeowners on the flooring products and services you provide. But never forget the next step: Review the content, tweak it as needed to fit your needs, and make sure it fits exactly what you want to communicate.

the magazine of the national wood flooring association

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