Hardwood Floors April/May 2019

Real Ways to Reach Homeowners (Continued)

TOOLS YOU CAN USE Following the campaign’s launch, public relations e orts are underway and NWFA is working to engage its members to help spread the word

e new Homeowner’s Handbook to Real Wood Floor s provides information about the bene ts of wood ooring, how to choose the right oor based on lifestyle, and proper maintenance. It walks consumers through the various stages of life to show them that wood oors can handle all of their big and small moments. It can be found on wood oors. org and printed copies can be purchased with your company logo. Environmental & Health Bene ts of Wood Floors; Value of Wood Floors; andWood Floors Are Durable. ese one-pagers are also easy to customize with your company logo, to download

about real wood. NWFA hosted a well-a ended webinar in early February to share details about all of the o erings in the “Real Wood. Real Life.” marketing toolkit and how they can be used. If you missed it live, a recording of the webinar may be viewed by visiting nwfa.org. e marketing toolkit materials make it easy to spread the word. Most materials are plug and play, and you can use as few or as many of the items as you like. e “Real Wood. Real Life.” logo can be used on websites, social media channels, marketing materials, and even real wood products and packaging.

Other items to share directly with clients are the wood oor fact sheets, which focus on the following topics: Caring for Wood Floors Is Easy;

and to print, and they provide details about the bene ts of real wood in a visually appealing way.

Finally, homeowners can be directed to visit our updated website, wood oors.org. ey can view the Homeowner’s Handbook to Real Wood Floors there as well as tips for choosing wood oors and caring for them a er installation. “We’re o ering the consumer marketing toolkit as a free bene t to our members,” said Martin. “Using these resources can help position you as the wood ooring expert in your community. Keeping real wood ooring at the top of the consumer’s preference list bene ts the industry as a whole and we need your help to keep it that way.”

Website ads and print ads can be customized with a company logo. Signage is available that may be printed and displayed in your booth at a trade or home show to promote real wood to those audiences. Social media posts are included and cover a variety of topics to share information about real wood with your followers. Above are some examples of how some NWFA members have used the social content.

68 hardwood floors www.hardwoodfloorsmag.com