Hardwood Floors April/May 2019

BUSINESS BEST PRACTICES MARKETING

P O S I T I O N I N G

To many people, “branding” means a logo, color, symbol, or tagline – like Coke’s red can or McDonald’s golden arches. But a brand is much more than a logo. It’s all the emotions, experiences, memories, expectations, and interactions customers have with a company. It’s how employees dress, greet customers, answer the phone, and address problems; it’s what’s written on the company’s invoices or in email signatures. Branding is how the company represents itself in every communication with customers. Most importantly, it’s how customers feel after dealing with your company. The Founda t i on of Your Brand

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