Hardwood Floors April May 2018

Better Every Day (Continued)

stutters or hesitations, like Rocky mercilessly pounding that frozen slab of meat. Ultimately, our hard work and preparation paid off. By the time we finished filming, we had partnered with our Shark of choice, Barbara Corcoran, to the tune of a $55,000 investment for a 15 percent stake in our business. Her impact was felt immediately, helping us secure the national spotlight and brand visibility. We booked appearances on “The Today Show,” “The Chew,” and

Within days of our opening, we were offered an opportunity to be on ABC’s Shark Tank. We had an amazing product, we had a viable market, and now, we saw the opportunity of having investment capital to grow our business. For months, we prepared our pitch, role-playing different Sharks questioning our sales activity, our revenue projections, and our vendor relationships. We became proficient in our ability to verbalize our competitive advantages, taking great pleasure in quickly pouncing on each other’s

“Good Morning America,” one truck became two, and suddenly we were introduced to a new word that would change our lives forever: “Franchising.” By summer 2018, we will have food trucks in 21 cities across the U.S., including new operations in Freehold, New Jersey, Charlotte, North Carolina, Columbus, Ohio, and Pittsburgh, Pennsylvania. We will also have six of our newly franchised brick and mortar sit-down restaurants open and serving authentic Maine lobster to

”Every day presents new challenges and new goals.”

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