Hardwood Floors April May 2018

AVERAGE INTERNET USAGE IN THE U.S.

50% Phones

40% Desktop

10% Tablets

perspective. Will this image fit on a phone screen easily? How long should this article about wood floor maintenance be so users don’t have to scroll endlessly? Does this image gallery work on a mobile device? Putting an extra-large logo on the home page? No, thank you. Putting a story about a recent job refinishing a hardwood floor with a beautiful photo that fits on the page? Yes, please! If you build it New devices and ways to access the internet are emerging all the time. Launching a mobile site is a best

practice in website marketing, and it is possible that simply by building this, visitors will find your site more easily; however, there is more to be done. Take a car, for example. Just because you purchase a nice car does not mean you will always get from point A to point B without ongoing effort. You have to fill the car with gas, perform regular maintenance, and even replace it occasionally. Your website is the same. Feed it content, watch the metrics for indications that something needs to

change, keep testing the site, and continue to analyze the effectiveness compared to other websites. Your site is the front door of your business for internet users – and they are increasingly finding that door on their mobile phone. Having a mobile site is not only about keeping up with the competition; it is about evolving and staying relevant to any and all possible customers. Jodi O’Toole is Director of IT and Web Development at the National Wood Flooring Association in St. Louis. She can be reached at jodi.otoole@nwfa.org.

the magazine of the national wood flooring association

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