Hardwood Floors April/May 2017

BUSINESS BEST PRACTICES CUSTOMER CORNER

Selling Hardwood Floors in a Humid Climate (Continued)

The bottom line is that it is possible to sell hardwood in a “high humidity” environment, but to do so successfully, you must educate customers first and foremost. Second, you must know your products and their limitations. Third, you must do your job and installation the way NWFA recommends: professionally. If you do all of these, I bet you will never have a single problem due to your location or product sold. John Shepard is president at Panama City, Florida-based Carpet One Floor & Home and is NWFACP-Certified in Inspection. He can be reached at jshepard@mycarpetone.com.

When it comes to product selection and site survey, we discuss with customers the right method of installation. One home may be perfect for glue down while another must be floated. In our market, sometimes we encounter a customer who wants hardwood installed where a ceramic floor already exists and removal of the tile is cost prohibitive. Even thought gluing may be an option, there are many variables that may make a floating floor installation a better option. Each of these installation methods can be successful assuming the surface is properly prepared and acceptable systems have been specified.

Cupped floor due to high moisture levels.

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