Hardwood Flooring February March 2018

FEATURES

O N T H E C O V E R

Content Marketing…It’s All About the Customer | By Katrina Olson Today’s savvy buyers are anywhere from 66-90 percent through their buying journey before they contact a vendor, according to Forrester Research. That means they’re looking at websites, checking prices, and forming impressions of companies before setting foot in a store or driving past a location.

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Flattening Wood Subfloors By Brett Miller Subfloor flatness is one of the many considerations that should be addressed before installation of any wood floor. 56

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Marketing Metrics that Matter By Katrina Olson

It’s easy to get distracted by all the digital and social metrics available at the touch of a few keys. Learn more on where to focus your energy.

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the magazine of the national wood flooring association

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