Florida Banking October 2023

SPONSORED CONTENT Rivel Banking Excellence Awards Bank Brand Awareness Banks with the strongest improvement of Brand Awareness and marketing among prospects (non-customers) between Q3 2022 and Q3 2023. Based upon 26,047 objective interviews with Florida households, part of Rivel’s Banking Research service.

SMALL BANKS • Charlotte State Bank & Trust • Englewood Bank & Trust • First Bank • First National Bank of Pasco • Flagler Bank • Mainstreet Community Bank of Florida

• Marine Bank & Trust • One Florida Bank • Sanibel Captiva Community Bank • Surety Bank • Warrington Bank • Wauchula State Bank

MEDIUM BANKS • Amerant Bank • Bank of Tampa • Brannen Bank • Citizens Bank and Trust • Citizens First Bank • FNBT Bank

• MidSouth Bank • Millennium Bank • Ocean Bank • TIAA Bank • U.S. Century Bank • United Southern Bank

LARGE BANKS • American Momentum Bank • AmTrust Bank (div. of NYCB) • BankUnited • Capital City Bank • Centennial Bank • City National Bank of Florida

• Northern Trust • Seacoast National Bank • SouthState Bank • Synovus Bank • Third Federal Savings & Loan • Trustco Bank

Rivel uses a data-driven approach to give banks and credit unions a deeper understanding of their customer key decision drivers. Rivel Banking Research conducts 280,000 interviews annually to clarify consumers’ experiences and pain points with financial institutions, measuring over 90 perception metrics. With the capability to target that information down to the zip code, Rivel helps financial institutions determine vulnerabilities and opportunities within their territories, empowering them with data that helps them better understand their customers’ needs and efficiently develop strategies for new business growth.

For similar marketing data on any bank in Florida, contact mrandi@rivel.com.