Florida Banking May 2024

DID YOU KNOW? DID YOU KNOW... that video content can be a powerful tool for your bank’s social media strategy? According to Sprout Social’s 2024 Content Benchmarks Report, consumers rank video as the content format they most want to see on social media, more so than GIFs, memes or text-only content. Dan Allocca, partner at integrated communications firm Prosek Partners, said, “[Video] allows banks that aren’t big names with massive budgets to lean into what makes them different.” Video allows for scale, and it can be an effective tool for explaining financial concepts to

customers. It’s also a great medium for telling stories and forging emotional connections. The Sprout Social report notes that short-form videos (15 to 30 seconds) rank at the top of consumers’ content wish lists. The report also found that engagement is higher when employees are part of the video; 48 percent of consumers like to see front-line employees in brands’ social content.

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CEIS Review

888-967-7380

www.ceisreview.com

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Discover Debit

www.discoverdebit.com/nogames

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FNBB

800-421-6182

www.bankers-bank.com

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Zurich

201-207-3974

www.icba.org/membership

FLORIDA TRUST & WEALTH MANAGEMENT SCHOOL July 21-26, Rosen Shingle Creek Resort, Orlando Advance your career by enrolling in one of the Florida Bankers Association’s nationally-renowned schools taking place this summer!

FLORIDA SCHOOL OF BANKING August 4-10, J. Wayne Reitz Union, University of Florida, Gainesville

For more information about the FBA’s schools, please visit the FBA website at www.FloridaBankers.com or contact Olga Williams at ojwilliams@floridabankers.com.

WWW.FLORIDABANKERS.COM MAY 2024 — 31