Florida Banking March 2024

ServisFirst Bank senior management, from left: West Central Florida Regional CEO Greg Bryant, Chairman, President and CEO Tom Broughton, EVP and COO Rodney Rushing, and SVP and Correspondent Banking Officer Guillermo Chiang.

ServisFirst Bank, Continued from page 9

through local schools and by partnering with non profit organizations like Junior Achievement. Bank employees are encouraged to be involved in local activities and organizations; employees also have the opportunity to give back by donating a portion of their salary to the United Way. Rushing and Broughton are proud of the bank’s accomplishments in its first 20 years but continue to humbly look ahead. Future expansion into new markets must be close to the bank’s existing footprint,

Chiang were invited to visit and take photos at the factory for their Florida Banking magazine feature. Bryant continued, “After the successful sale of Bay Cities Bank in 2015, which focused on business owners and professionals, I was looking for a like-minded bank to continue my career. ServisFirst’s vision lined up with my background and was the perfect place to continue serving my customers.” When it comes to recruiting, leadership believes

the bank’s reputation and entrepreneurial culture attracts the right talent. “We let people have a lot of autonomy,” Rushing said. “We don’t buy talent; the right people who are looking for a bank where they can take care of their customers seem to find us.” Giving back to the

and the bank’s focus — as it always has and will be — is a commitment to its mission of putting “service first.” “I like to think that ServisFirst is the preferred bank for business owners seeking a high touch, service-oriented approach, coupled with local decision making,” Bryant said.

“OURS IS A SIMPLE BUSINESS MODEL: BE OPPORTUNISTIC.”

- TOM BROUGHTON

community is a natural extension of the bank’s commitment to service; each of the bank’s regions participates in community sponsorships and charitable contributions. For example, ServisFirst Bank facilitates financial literacy training to children and young adults

Broughton concluded, “Ours is a simple business model: Be opportunistic,” encapsulating ServisFirst’s commitment to staying agile and capitalizing on opportunities in the ever-evolving financial landscape.

10 — FLORIDA BANKING THE VOICE OF FLORIDA BANKING