Florida Banking June/July 2025

CHAIR’S MESSAGE

GRATEFUL FOR THE YEAR BEHIND US: REFLECTIONS ON OUR PROGRESS AND PURPOSE

BY DEREK JONES, FBA CHAIR

A s I reflect on my year as Chair of the Florida Bankers Association, I want to express my deep gratitude for the opportunity to serve this incredible industry and represent our Florida bankers. It has been an honor to follow in the footsteps of leaders like Past Chair Jose Cueto, and to serve alongside a dedicated group of professionals committed to strengthening our industry. This experience has reinforced my appreciation for the relationships, collaboration and shared values defining our banking community.

been inspiring to see our association take meaningful steps to enhance communications, engage emerging leaders and spotlight the positive impact banks make in their communities. From the rising interest in our new Florida’s Future Banking Leaders group to the launch of our inaugural FBA Peer Groups and expanded local networking events, our collective input and participation are bringing this plan to life. I’m proud of the momentum we’re building, and I’m confident the FBA will continue to grow its influence and effectiveness in the years to come.

Having spent nearly 30 years in banking, I’ve been fortunate to grow my career in a state where opportunity and community go hand in hand. Being a Florida banker is a privilege, and this past year has only deepened that sense of pride. Throughout my service with the FBA – including on the Board of Directors, the Executive Committee, the Audit Committee, and the Government Relations Council — I’ve witnessed firsthand the importance of

Whether you’ve shared feedback, joined a committee, strengthened ties with local leaders or attended an FBA event – I thank you. Your engagement has shaped the conversation and strengthened our association. It’s our collective commitment that fuels the FBA’s success and future. It has been a pleasure to serve with Chair-Elect Keith Costello, whose leadership and vision will

“BEING A FLORIDA BANKER IS A

PRIVILEGE, AND THIS PAST YEAR HAS ONLY DEEPENED THAT SENSE OF PRIDE.”

unified advocacy. This year has presented significant advocacy challenges and opportunities, from credit-union taxation and IOTA to the reversal of regulatory actions at the federal level. Together, we continue to raise our voices, ensuring policymakers understand the vital role our banks play in Florida’s economic vitality. One of the key highlights of the past year was the launch of the FBA’s 2024–2027 Strategic Plan. It’s

guide us forward. I’m also grateful to the talented FBA staff, and to my colleagues at Wells Fargo, for their support throughout this journey. Thank you for allowing me to serve. It’s been a rewarding experience that I will carry with me always. I look forward to staying connected and continuing to support the important work we do together. Wishing you all continued success and strong partnerships in the months and years ahead.

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