Florida Banking June/July 2025

JUNE | JULY 2025 VOLUME 40 | NUMBER 3 Editorial & Executive Offices 1001 Thomasville Road, Suite 201 Tallahassee, FL 32303 850-224-2265 www.floridabankers.com

ON THE COVER

8 Leading with Purpose

Costello Steps Into FBA Chairmanship

Advertising & Production Offices NFR Communications, Inc. 250 Prairie Center Dr., Ste. 300 Eden Prairie, MN 55344 952-835-2275 www.nfrcom.com For advertising information, contact Erica Nelson Advertising Sales Executive 763-497-1778 Erica@NFRcom.com Statements of fact and opinion are made on the responsibility of the authors alone and do not imply an opinion or endorsement on the part of the officers or members of FBA. Florida Banking is published six times annually. Subscription price is $50 per year for nonmembers. Postmaster, send address changes to Florida Bankers Association, P.O. Box 1360, Tallahassee, FL 32302. Copyright 2024 Kathy Kraninger President and Chief Executive Officer kkraninger@floridabankers.com For reprints or single issues, contact 800-336-1120

Photos by Benjamin Rusnak

CONTENTS

5 — President's Perspective Making Progress on Our Plan

7 — Chair’s Message Grateful for the Year Behind Us: Reflections on Our Progress and Purpose

14 BancServ Endorsed Partner BancServ, Inc. Launches New FBA Insurance Services 16 Government Relations Session May Have Finally Ended 18 Leading the Way: 2025 Women in Leadership Conference Highlights! 20 The Heart Behind the Mission: A Tribute to Pam Ricco’s Enduring Influence

24 FBA Thanks Outgoing and Incoming Board Members 26 FBA Members Unite for 51st Capitol Day + Capitol Night 30 Personal Transactions 33 Kudos 38

Suellen Wilkins Director of Communications swilkins@floridabankers.com

Derek Jones 2024-25 Chair

Upcoming Events & Advertising Directory

Keith Costello 2025-26 Chair

Garrett Richter Chair-Elect

4 — FLORIDA BANKING THE VOICE OF FLORIDA BANKING