Florida Banking June/July 2025
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THE MAGAZINE OF THE FLORIDA BANKERS ASSOCIATION WWW.FLORIDABANKERS.COM SEPTEMBER 2020 Leading with Purpose Costello Steps Into FBA Chairmanship TTHE MAGAZIINE OF THE FLORIIDA BANKEERRSSAASSSOOCCIAIATTIOIONN WWW.FLORIDABANKERS.COM SEPTEMBER 2020 WWW.FLORIDABANKERS.COM JUNE | JULY 2025
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JUNE | JULY 2025 VOLUME 40 | NUMBER 3 Editorial & Executive Offices 1001 Thomasville Road, Suite 201 Tallahassee, FL 32303 850-224-2265 www.floridabankers.com
ON THE COVER
8 Leading with Purpose
Costello Steps Into FBA Chairmanship
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Photos by Benjamin Rusnak
CONTENTS
5 — President's Perspective Making Progress on Our Plan
7 — Chair’s Message Grateful for the Year Behind Us: Reflections on Our Progress and Purpose
14 BancServ Endorsed Partner BancServ, Inc. Launches New FBA Insurance Services 16 Government Relations Session May Have Finally Ended 18 Leading the Way: 2025 Women in Leadership Conference Highlights! 20 The Heart Behind the Mission: A Tribute to Pam Ricco’s Enduring Influence
24 FBA Thanks Outgoing and Incoming Board Members 26 FBA Members Unite for 51st Capitol Day + Capitol Night 30 Personal Transactions 33 Kudos 38
Suellen Wilkins Director of Communications swilkins@floridabankers.com
Derek Jones 2024-25 Chair
Upcoming Events & Advertising Directory
Keith Costello 2025-26 Chair
Garrett Richter Chair-Elect
4 — FLORIDA BANKING THE VOICE OF FLORIDA BANKING
PRESIDENT'S PERSPECTIVE
MAKING PROGRESS ON OUR PLAN
BY KATHY KRANINGER, FBA PRESIDENT AND CEO
“Ask yourself if what you’re doing today is getting you closer to where you want to be tomorrow.” – Radma Verix On July 1, we begin a new membership/fiscal year and the second year of our strategic plan. It boils down to ensuring member value and maximizing member engagement! We are on track with your guidance and support! I want to share two areas that are particularly exciting – first, our public policy priorities and second, our initiatives to recruit and retain the next generation of banking leaders. Based on discussion and feedback with members and partners across Florida, FBA is working to address these core public-policy issues affecting our bankers and communities: • Affordable housing • Property insurance • Countering fraud • Leveling the playing field, particularly when it comes to credit unions Additionally, we are facing more than credit unions as we look at competitive dynamics in the marketplace. So, incoming Chair Keith Costello has made promoting de novo formation and technology innovation priorities for the year ahead. These issues are outlined in greater detail on our new FBA website, and in Members-Only Resources section we will continue to build. As a few highlights: • Last November, FBA hosted our first Affordable Housing Summit with the Federal Home Loan Bank of Atlanta, the Florida Housing Coalition and Habitat for Humanity Florida, as well as many of our bank members and their local partners. Solutions come from bringing together stakeholders across government, the private
sector and non-profits to compare notes on barriers and share best practices. • Just last month we relaunched our property insurance task force chaired by Garrett Richter and supported by Terry Hughes. Despite tort reform and other efforts by the Legislature, this issue remains a significant challenge. Working with other partners, we hope to develop concrete proposals going beyond legislative action to improve the market dynamics. • Countering fraud is a multi-pronged initiative. A month ago, we met with Attorney General Uthmeier to promote his engagement on countering fraud to protect consumers, particularly those most vulnerable, through education and law enforcement collaboration. • Last month we wrapped up our credit union task force platform. While the House did not include any changes to credit union taxation in the tax package for reconciliation, progress has been made in seeing mega-credit unions with stadium-naming rights as unfairly tax-exempt, rather than truly non-profit entities. • Just a few weeks ago, two FBA members – 2025 26 Chair Keith Costello and Board member Mary Usategui – testified before the House Financial Services Committee on enhancing competition in banking services, including encouraging de novo formation. Several bills that would make a difference are moving through Congress. After advocacy, the second issue that has come up repeatedly with all of you is recruiting and retaining the next generation of bankers and bank leaders. FBA is supporting a number of initiatives to tackle this challenge. Bank on your Future is our first initiative under that umbrella. With particular support from Fred
President's Perspective, Continued on page 6
WWW.FLORIDABANKERS.COM JUNE | JULY 2025 — 5
Florida’s Future Banking Leaders (FFBL) also supports FBA’s efforts to retain the next generation of bank leaders. FFBL is peer group for those who are looking to further their professional development within the banking industry through engagement with FBA. They have made learning more about advocacy and networking as their priorities. We’ve held networking events in Orlando and Destin, with more coming, inviting all bankers in the area as a starting point. Many state banking associations have “young banker” or “emerging leader” programs, and with the help of our members, we will look to develop this fully. The networking events inspired by FFBL are also an opportunity for FBA to highlight our launch of peer groups. We will continue to expand this effort in the coming year. As we look ahead to the new membership year, I’m energized by the progress we’ve made and the momentum we’re building – together. Your engagement and insight are shaping a stronger future for Florida banking, whether through smart policy advocacy or meaningful investment in tomorrow’s leaders. Thank you for your continued partnership. Let’s keep leaning in, moving forward and making a lasting impact across our industry and communities.
President's Perspective, Continued from page 5 Leopold, our current Foundation Chair, we have started a pilot program bringing community bankers to Florida universities to promote careers in banking. Last year, we started at FSU with participation by eight bankers and this year we went to UF with seven. We’re developing a tool kit to scale this effort at universities across the state. Further, many of the students have asked about internship opportunities after hearing the passionate stories about, and benefits of working in, community banking. We are working to compile this information so we can share it with students as we visit universities. Second, we’re working with the Center for Financial Training (CFT) to bring Future Bankers Camp across the state of Florida! A successful program in Miami for many years, CFT has been working to expand it to other states with encouragement from the FDIC. Starting this year, we’re launching in Broward county and Orlando. The program provides high-school students with two weeks of classroom training and two weeks of internship at a bank. They come away with a bank teller certificate and many have taken jobs in banking later in life. It’s been a fantastic initiative, as many of you can attest!
6 — FLORIDA BANKING THE VOICE OF FLORIDA BANKING
CHAIR’S MESSAGE
GRATEFUL FOR THE YEAR BEHIND US: REFLECTIONS ON OUR PROGRESS AND PURPOSE
BY DEREK JONES, FBA CHAIR
A s I reflect on my year as Chair of the Florida Bankers Association, I want to express my deep gratitude for the opportunity to serve this incredible industry and represent our Florida bankers. It has been an honor to follow in the footsteps of leaders like Past Chair Jose Cueto, and to serve alongside a dedicated group of professionals committed to strengthening our industry. This experience has reinforced my appreciation for the relationships, collaboration and shared values defining our banking community.
been inspiring to see our association take meaningful steps to enhance communications, engage emerging leaders and spotlight the positive impact banks make in their communities. From the rising interest in our new Florida’s Future Banking Leaders group to the launch of our inaugural FBA Peer Groups and expanded local networking events, our collective input and participation are bringing this plan to life. I’m proud of the momentum we’re building, and I’m confident the FBA will continue to grow its influence and effectiveness in the years to come.
Having spent nearly 30 years in banking, I’ve been fortunate to grow my career in a state where opportunity and community go hand in hand. Being a Florida banker is a privilege, and this past year has only deepened that sense of pride. Throughout my service with the FBA – including on the Board of Directors, the Executive Committee, the Audit Committee, and the Government Relations Council — I’ve witnessed firsthand the importance of
Whether you’ve shared feedback, joined a committee, strengthened ties with local leaders or attended an FBA event – I thank you. Your engagement has shaped the conversation and strengthened our association. It’s our collective commitment that fuels the FBA’s success and future. It has been a pleasure to serve with Chair-Elect Keith Costello, whose leadership and vision will
“BEING A FLORIDA BANKER IS A
PRIVILEGE, AND THIS PAST YEAR HAS ONLY DEEPENED THAT SENSE OF PRIDE.”
unified advocacy. This year has presented significant advocacy challenges and opportunities, from credit-union taxation and IOTA to the reversal of regulatory actions at the federal level. Together, we continue to raise our voices, ensuring policymakers understand the vital role our banks play in Florida’s economic vitality. One of the key highlights of the past year was the launch of the FBA’s 2024–2027 Strategic Plan. It’s
guide us forward. I’m also grateful to the talented FBA staff, and to my colleagues at Wells Fargo, for their support throughout this journey. Thank you for allowing me to serve. It’s been a rewarding experience that I will carry with me always. I look forward to staying connected and continuing to support the important work we do together. Wishing you all continued success and strong partnerships in the months and years ahead.
WWW.FLORIDABANKERS.COM JUNE | JULY 2025 — 7
Leading with Purpose: Costello Steps Into FBA Chairmanship
A s the newly appointed Chair of the Florida Bankers Association, Keith Costello brings a unique blend of entrepreneurial spirit and community-driven leadership to the role. As Chairman, President & CEO of Fort Lauderdale based Locality Bank, Costello has been a vocal advocate for innovation in community banking, championing digital transformation while staying rooted in local values. In this candid Q&A, he shares his vision for the FBA, insights on the future of banking and what drives his passion for serving Florida’s financial institutions. Q: We’re all so excited about your year as FBA Chair. Can you describe your FBA involvement, how your volunteer efforts began and how your path developed over the years leading to this role? A: I got involved with the FBA when I started the first de novo bank I was part of, which was in 2008 – an incredibly difficult time to raise money and launch a bank. Alex Sanchez reached out and invited me on a Washington, D.C. trip, even though we hadn’t opened the bank yet. We were still in the capital-raising phase and working on applications. That trip made a huge impact on me. I’ll never forget meeting people like John McCain and other legendary legislators. It was my first exposure to that kind of advocacy, and it floored me. I came back energized and inspired, and from that point on, I wanted to get more involved. During that time, we were dealing with Dodd-Frank and a lot of regulatory challenges. The atmosphere was tough – people were down on banks, and we often got on those buses to Capitol Hill feeling discouraged. But Alex would always try to lift us up, and we kept going back, trip after trip. Over time, things started to shift. That experience taught me how powerful perseverance and advocacy can be. Fast forward to now, our most recent trip to D.C. was probably the best we’ve ever had. Many of the people we've built relationships with over the years are now in positions of influence, and we’re starting to see real change. That whole evolution – from 2008 to 2025 – has opened my eyes to the power of advocacy and the incredible value of the FBA. Q: That’s an incredible journey. Looking ahead, what are your priorities as FBA Chair in the coming year? And what banking industry issues are you most passionate about? A: A few things are top of mind. This is actually the second de novo bank I’ve been involved with, and I
think the issue of de novo bank formation is critical. We’re seeing a lot of consolidation in the industry, and the creation of new banks has really slowed down, especially since Dodd-Frank. The supply just hasn’t kept pace. That’s why I’m so excited about Mary Usategui opening her bank in Miami – great news, but it also highlights how rare these openings have become. I want to do whatever I can to help foster an environment where more banks can be created. That’s something I have experience with, and I believe it’s important for the future of the industry. Beyond that, my passion has always been community banking. While the FBA represents banks of all sizes, my background has always been in community banks. So my focus will be on how we can make the environment more supportive and favorable for them. That includes asking the question: how do we create a regulatory landscape that doesn’t disproportionately burden small banks? It's a very tough industry, especially for a small bank trying to compete with the largest institutions that have virtually unlimited resources. We need to look at ways to ensure community banks don’t become obsolete as these massive banks grow. There should always be a place for that entrepreneurial, locally driven bank serving its unique market. I'm also really interested in the ongoing regulatory changes, including developments in open banking. Fintech and crypto are two areas I’ve been closely watching, especially stablecoins. I’ve had some great conversations with Kathy Kraninger on that front – her background is perfect for this topic. The stablecoin bills are moving forward, and we have to ask: how will this impact smaller banks? Big banks have the teams and resources to engage in these emerging areas, but will community banks be left behind again? Technology is another key interest of mine. When fintechs first emerged, it was largely because traditional banks weren’t leading the way in innovation. Fintechs saw that gap and disrupted the industry with more intuitive platforms. While larger banks have since built out strong tech infrastructures, there's no reason community and regional banks can’t offer the same high-quality digital experiences. The difference is, smaller banks can’t do it alone – they need to rely on partnerships. That means working with vendors, collaborating with fintechs, and being strategic about adopting tools that let them compete on a level playing field with larger institutions. These are just a few of the areas I’m passionate about. Ultimately, it’s about making sure the banking landscape remains diverse, innovative and inclusive of the smaller institutions that have such a vital role in their communities. Keith Costello, Continued on page 10
8 — FLORIDA BANKING THE VOICE OF FLORIDA BANKING
WWW.FLORIDABANKERS.COM JUNE | JULY 2025 — 9
From left: VP, Commercial Banker Henry Mendez; Commercial Banking Advisor Cecilia Medrano; AVP, Director of Marketing Ryan Swanno; President & CEO Keith Costello; Concierge Center Manager Lorenzo Ortiz; SVP, Bank Retail & Relationship Manager Pamela Dalton; and Concierge Banker Sharon Groseclose
Keith Costello, Continued from page 8
Q: What’s one of the biggest lessons you’ve learned during your involvement with the FBA? A: The biggest lesson I’ve learned is that advocacy matters. As I mentioned earlier, you have to be driven, you have to persevere, and you have to keep showing up to talk about the issues that matter. It takes consistency and a long-term view, but it really does make a difference. That’s the most important thing I’ve taken away from my time with the FBA. Q: Now shifting gears a bit – do you have any stories or information you’d like to share about your own bank? Can you tell us when it was founded, what need it addressed in the community and what kind of impact it’s had locally? A: After we sold First Green Bank, I had a two-year non-compete period. So during that time, I sat on the sidelines – right through the PPP era. I started getting calls from former clients and business owners in Fort Lauderdale who couldn’t get a return call from their banks, much less secure PPP loans. It reminded me a lot of 2008 and 2009. In times of crisis, that’s when you find out whether or not you really have a relationship with your bank. When everything’s fine, it may not seem important – but when something goes wrong, that’s when it matters. So I started looking at Broward County. In 2015, there were 11 banks headquartered there. By 2020, that number had dropped to just three. Community bank assets went from $11 billion down to around $600 million – a huge decline. I went back to the business community and asked, “Do we need another bank?” Not everyone said yes, but enough did – and even more importantly, enough people were willing to support it with capital. We raised about $38 million from local business investors, and that’s how we launched in January 2022.
Since then, we’ve grown to about $300 million in assets in just three years, and I think the impact has been significant. We've helped a lot of local companies, especially small and medium-sized businesses that are traditionally underserved. With the decline of community banks, many of those businesses had started turning to fintechs – not necessarily because they wanted to, but because they had no other option. And while fintechs can be good in some cases, they can also lead to negative experiences, especially with predatory lending like merchant cash advances. I’ve seen firsthand how businesses fall into a dangerous cycle of taking out quick, high-interest loans – sometimes at rates of 30% or more – only to find themselves buried in debt and stuck in a loop of refinancing. That’s why I feel so strongly about what we’re doing. We’re putting responsible lending options in front of these businesses, guiding them toward more sustainable decisions, and being there when they need real banking relationships. We’ve also made a big investment in SBA lending, building out a strong program that helps us better serve our community. I believe that’s where we’ve been able to make the greatest impact – being a dependable partner for small and medium-sized businesses when it matters most. Q: Can you describe the culture of your bank? What are your core values and long-term goals? A: Culture is incredibly important to us – it was something we started talking about from day one. I have two fantastic co-founders, Drew Saito and Corey LeBlanc, both in their 40s and bringing such great energy. Drew is our Chief Lending Officer and Corey leads Technology and Operations. From the start, we knew we needed to be crystal clear about why we were doing this, what kind of environment we wanted to create, and what values would guide us.
10 — FLORIDA BANKING THE VOICE OF FLORIDA BANKING
Our mission is simple and powerful: To empower local companies to maximize their potential. That line rolls off the tongue, and every team member knows it by heart. If you’re doing something that helps a local company grow and thrive, then you’re doing your job. It’s not just a mission statement for us – it’s a North Star. Backing that up are our core values: trust, ownership, authenticity and inspiring. We revisit our mission and values every single month, because it keeps us grounded. It's how we stay connected to why we do what we do – and it keeps the whole team aligned and energized for what’s ahead. Q: What current banking issues keep you up at night? A: Fraud – without a doubt. It’s the number one issue facing the entire banking industry, and it’s getting more complex by the day. Every organization – whether it’s the FBA, ICBA, ABA – we’re all asking the same question: How do we stay ahead of this? At our bank, we’ve taken a proactive approach, especially when it comes to educating clients. Fraud often isn’t something the bank causes – it’s clients, particularly the elderly or small business owners, who fall victim to increasingly sophisticated scams. These are people without full-time IT staff or cybersecurity expertise, and the damage can be devastating. So we’re working hard to support and educate them, because prevention really is the best tool we have right now. I encourage every bank to lean into this. It’s not just about protecting dollars – it’s about protecting trust. Q: Any fun facts about your bank or unique stories from the early days? A: Well, here’s one – when we first opened, our bank location was actually in a WeWork-style temporary office space. It was tiny – maybe a quarter the size of
our current office – and we weren’t even planning to handle cash at first. But regulators insisted we have a safe anyway, so we had this tiny, official-looking safe in this tiny, unofficial-looking space. I’ll never forget when Terry Hughes, now FBA Director of Special Projects, came to give us our charter. We were a little nervous – like, are they going to think this is crazy? But the regulators were incredibly encouraging. They supported our tech-forward vision, and honestly, it was a great reminder that innovation doesn’t always have to come from big, flashy headquarters. It can come from a scrappy little office with a lot of heart. Q: Your bank has a strong social media presence – especially on LinkedIn. Tell us how that started and any advice you'd give to others. A: Social media – specifically LinkedIn – has been a game-changer for me. I got on early, back when people were still trying to figure out what LinkedIn even was, and I saw the value immediately. It was a way to network, share ideas and build a business presence – and over time, I just kept showing up. My biggest piece of advice? Just do it. (Thanks, Nike.) A lot of people are afraid to put themselves out there, but honestly – who cares? I’ve done videos in gym clothes. I’ve posted off-the-cuff thoughts. And I’ve made peace with the fact that not everyone’s going to like it. I care deeply about my reputation and how I treat people – but I don’t get hung up on whether someone thinks a post is “too casual” or “not CEO enough.”That mindset is what holds a lot of people back, especially in banking. We’re so afraid to be real. But when you do show up authentically, people connect with that. LinkedIn is the best free advertising you’ll ever get. It doesn’t take a lot of time, and if something flops? You spent five minutes. Just keep showing up, keep it fun and don’t overthink it.
BEYOND THE BANK: A LEADER'S LIFE OUTSIDE THE OFFICE
When he’s not running a bank, building a brand on LinkedIn or mentoring the next generation of leaders, you’ll likely find Keith at a CrossFit gym or enjoying time with his big, blended family. Together with his wife, Denice, he has seven children, all grown and carving out their own paths in the world. “They’re all over the age of 22 now,” he said proudly. “They’re off building their careers, and we couldn’t be more excited for them.” All four of his own children are Florida State University alumni – a point of pride for any Seminole parent – and his son even landed a job at South State after attending the FBA’s annual Capitol Day + Capitol Night advocacy event. And speaking of pride: “I couldn’t be happier,” he says. “I have the perfect partner. Denice has been incredibly supportive through everything – from launching this bank to the ups and downs that come with it. She’s really been by my side every step of the way.” His personal approach to health is just as intentional as his leadership. A
longtime CrossFit enthusiast, he’s been at it for over a decade. “It’s tough,” he admits. “But if I can get through one of those workouts in the morning, there’s nothing in my workday that’s going to be harder. It sharpens you – not just physically, but mentally.” He also carves out time for meditation most mornings. “Even just a few quiet minutes to center yourself – it makes a big difference,” he said. “It’s how I stay grounded, especially in a job that demands a lot.”
WWW.FLORIDABANKERS.COM JUNE | JULY 2025 — 11
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BANCSERV ENDORSED PARTNER: FBA INSURANCE SERVICES
BANCSERV, INC. LAUNCHES NEW FBA INSURANCE SERVICES F L O R I D A B A N K E R S A S S O C I A T I O N
T he BancServ, Inc., Board of Directors is pleased to announce a new partnership between FBA/ BancServ, Inc. and FBA Insurance Services. This exciting new member service already has saved Florida banks money — and undoubtedly will continue to do so — while enhancing insurance coverage and protection. The BancServ Board, made of community bank executives, knows how valuable Florida banks are to your communities and we continuously seek out new services that help members maintain that value! Our latest offering is increased, specialized insurance options. With over 50 years of collective experience, the professional advisors at FBA Insurance Services are committed to finding innovative ways to negotiate more comprehensive coverage terms and better pricing. And, each member of our new insurance team is experienced and specializes ONLY in the insurance needs of banks. That means the insurance offered is custom tailored to match the specific needs of your bank. Banks' needs have changed. Our industry operates in a complex digital and compliance-driven environment. For example, in today’s world, a bank robber is more apt to be armed with a laptop and Internet connection than with a gun and a note. While the banking industry and its challenges evolve, you are expected to find new, appropriate ways to protect your customer’s assets. As a result, your bank’s insurance needs have also been affected — even if you don’t yet know it. The same coverages you had in place 20, 10 or even five years ago might not be sufficient today in the face of rapidly changing digital transactions and increased compliance burdens. Our insurance team understands how your business works, the unique needs of banks and how these needs continue to change. We know it is sometimes hard to move from a service provider you may have had a relationship with for
many years to another less well-known provider, but we can no longer expect a local or generalist insurance agent (no matter how good) to understand the complex needs of the banking industry. You need a trusted, knowledgeable advisor to help make important, increasingly complex decisions about insurance coverages and limits. Our industry and our members deserve unbeatable service and unbeatable coverage. FBA Insurance Services offers just that, with expertise in many bank-related coverages including: Property/Casualty, Collateral Protection, Bond/D&O, Cyber/Breach Response, and Fee Income programs. Our team offers value-added services such as free policy/coverage reviews and dedicated client service professionals. FBA Insurance Services will complete a comprehensive, due-diligence review of all carriers of bank-related insurance offered. This assures you of an unbiased perspective on your current policies and will result in honest, valuable insights about the products you depend on to support your bank. The FBA staff is committed to providing Florida bankers with the products and services necessary for success. Banking is hard enough with the red tape, fine print and never-ending legislation and regulations. You don’t need insurance to be difficult as well. This is the opportunity you deserve to make purchasing insurance simple. You can now purchase insurance from your association’s affiliate agency — an agency that knows banking inside and out. Our new insurance team, FBA Insurance Services, is ready to review your coverages today. Please feel free to contact them. Chuck Maggard, President/CEO, cmaggard@fbains. com, O: (502) 736-2671, C: (606) 682-1950; and Brandon Maggard, FI Specialist, bmaggard@fbains. com, O: (502) 736-1298, C: (606) 682-2769.
14 — FLORIDA BANKING THE VOICE OF FLORIDA BANKING
We Know Banks ! Directors & Officers FI Bond Cyber
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Chuck Maggard President & CEO 606-682-1950 cmaggard@fbains.com
Brandon Maggard Financial Institution Specialist 606-682-2769 bmaggard@fbains.com
GOVERNMENT RELATIONS
SESSION MAY HAVE FINALLY ENDED
BY ANTHONY DIMARCO FBA EXECUTIVE VICE PRESIDENT AND DIRECTOR OF GOVERNMENT AFFAIRS
N ear the end of Session, I joked that I wasn’t sure whether we would have a new Pope or a state budget first. Today, May 8, Pope Leo XIV, was selected, but we do not have a budget for the 2025-26 fiscal year. The 2025 Session, is officially extended until June 6, to finalize the budget. The Speaker and President have not yet agreed on allocations or the conference committee meeting schedule to finalize the budget. There is a chance, albeit slight, that a budget won’t be agreed on by the start of the fiscal year – July 1. In Florida’s recent history, the Legislature came close to not meeting this constitutional duty. In 1992, the Legislature was embroiled in a redistricting battle and did not pass a budget until June 30. Gov. Chiles signed the budget on July 1. Will history repeat itself, or will the legislative leaders and the Governor agree
to a budget by June 30 (or before)? For the FBA, the 2025 Session was a mixed bag. The Farm Bill passed with the private right of action for “debanking” agriculture producers, while containing our language to criminalize stealing mail or mailbox keys. IOTA nearly made it over the finish line, only to be removed from the bill after a deal in the House where both parties and key legislators must meet to negotiate the issue over the summer. Bills we supported on trusts, financial exploitation of vulnerable adults, and securities passed. The condo bill also passed at the end of Session.
Here's a short summary of these bills. Debanking, Frivolous Lawsuits, Mail Theft and the Farm Bill
The Florida Farm Bill, SB 700, contains language permitting lawsuits by anyone in the agriculture
business who believes a financial institution discriminated against them when trying to secure financial services. The bill also includes language criminalizing mail theft and theft of mail box keys. The provision applies to the United States Postal Service and private delivery services, such as FedEx and UPS. Gov. DeSantis has indicated he will sign the bill. IOTA Unfortunately, this issue did not pass. The original legislation, HB 173 by Rep. Brackett (R) and SB 498 by Sen. Grall (R), had different results. HB 173 was never heard in the House, SB 498 passed the Senate. Sen. Grall then added it to her legislation, HB 1549, dealing with financial services. The House removed it from the bill
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16 — FLORIDA BANKING THE VOICE OF FLORIDA BANKING
before returning it to the Senate for final passage. We had several House members, including Reps. Brackett, Maggard (R), and Buchanan (R) working with us and extracted a promise from House leadership that the Bar had to meet with us and the bill sponsors to discuss a compromise. We expect to either reach an agreement at the meeting or to pass legislation in the 2026 Session. Thank you to Sen. Grall and Reps. Brackett, Maggard and Buchanan for
substitute service on unascertainable respondents in cases of exploitation of vulnerable adults. The legislation requires that upon an order of the court to return funds to the vulnerable adult, a 30-day freeze on any proposed transfer of funds or property is initiated. The FBA supported the legislation to help curtail fraud against our customers. Thanks to Rep. Kevin Steele (R) and Sen. Jonathan Martin (R) for their work on the legislation. Trusts
their help this Session! Financial Services
SB 262 passed the Legislature. It revises definitions and procedures involving trust administration in Florida. The bill is a joint work product of the FBA and the Real Property Section of the Florida Bar. Thanks to Rep. Vanessa Oliver (R) and Sen. Lori Berman (D) for their work on the legislation. Condominiums The Legislature passed
“WILL HISTORY REPEAT ITSELF, OR WILL THE LEGISLATIVE LEADERS AND THE GOVERNOR AGREE TO A BUDGET BY JUNE 30 (OR BEFORE)?”
The Office of Financial Regulation (OFR) filed legislation to clean up regulatory issues for banks and credit unions. Among its provisions, SB 1612:
• Amends the due dates by which time a financial institution must pay semiannual assessments and specifies the method and timing of when the semiannual assessments must be made
HB 913 after much discussion between Rep. Vicki Lopez (R) and Sen. Jennifer Bradley (R). The bill is a compromise package that preserves the safety elements of current law and still addresses reserves, the milestone study, conflicts of interest and many more topics. We will provide more information about these and other bills in our 2025 Legislative Report .
• Authorizes a credit union elected officer, director or committee member to be reimbursed for certain necessary incidental expenses Securities HB 379 passed the Legislature and will fix a glitch from last Session that caused a cessation of the sale or
purchase of securities by some our members in Florida. The FBA thanks the bill sponsors Rep. Webster Barnaby (R) and Sen. Keith Truenow for their work on this legislation. Thank you also to Commissioner Russ Weigel and the OFR for their work on the legislation to fix the glitch from last year. Financial Exploitation of Vulnerable Adults SB 106 passed providing for
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WWW.FLORIDABANKERS.COM JUNE | JULY 2025 — 17
LEADING THE WAY 2025 WOMEN IN LEADERSHIP CONFERENCE HIGHLIGHTS!
T he FBA’s 11th Annual Women in Leadership Conference lit up Orlando in April! This high energy event brought together an amazing group of women from across Florida’s banking world for two days of inspiration, connection and empowerment. Here are highlights of the event: Opening Keynote: "Banish Burnout" Janice Litvin kicked things off with a powerful message on how to recharge and thrive – not just survive – in our fast-paced industry. Leadership Roundtable FBA President & CEO Kathy Kraninger hosted a dynamic lunchtime roundtable that sparked open, honest conversations about leadership, growth and the real-life challenges women face climbing the ladder. Breakout Stars From Ginger Martin’s “Five Levels of Leadership” to Kristin Keen’s inspiring “Reaching Potential” session, attendees walked away fired up and ready to lead with confidence and purpose.
Bingo & Bubbles + Morning Yoga Networking has never been this fun! Between bubbly bingo and sunrise yoga sessions, the good vibes were off the charts. Breakfast, Buffets & Bold Ideas The second day kicked off with a delicious breakfast and continued the momentum with even more inspiring sessions and new connections. For Women at Every Career Stage Whether you're just getting started or already rocking the corner office, this event had something for everyone – and left attendees motivated to keep pushing boundaries. Many thanks to our sponsors: American Bankers Association, American National Bank, Bank of America, Intracoastal Bank, Mauldin & Jenkins, New Edge Associates, One Florida Bank, Select Source and Valley Bank. Ready to join us next year? Keep an eye on our Women in Leadership web page for updates!
18 — FLORIDA BANKING THE VOICE OF FLORIDA BANKING
Photos Pauly Kramer and students from Orange Technical College-South Campus
WWW.FLORIDABANKERS.COM JUNE | JULY 2025 — 19
“Forever my OG Swim Buddy.” Barbi Miller, FBA Controller
“I don’t know how she did it with all of her other responsibilities, but Pam always made time for every FBA member and made each of us feel we were important to her personally and to the FBA as an organization. She has made a bigger impact on my career than she could possibly know. I would never have been active in the FBA without Pam’s encouragement and support.” Burns Dobbins, SVP & Fiduciary Officer, Bessemer Trust “Though I recently joined the FBA, I’ve known and respected Pam Ricco for many years. A tireless leader and advocate for Florida’s bank and trust industries, Pam’s dedication has left an indelible mark. While my time working directly with her was brief, her impact is lasting, and her legacy of leader ship and service will continue to guide the industry for years to come. Pam’s contributions will not be forgotten.” Terry Hughes, FBA Director of Special Projects “Pam – Thank you so much for your years of service to our industry. You have been a great leader and have served our Florida bankers well. We wish you continued success and happiness.” Keith Costello, Chairman, President & CEO, Locality Bank; FBA 2025-26 Chair “Few individuals leave a lasting legacy of leader ship, innovation and unwavering commitment quite like Pam Ricco. Her influence over the past 22 years has not only shaped the FBA’s Trust and Wealth Management Division, but has inspired countless others to strive for excellence. Beyond her professional expertise, Pam has brought warmth, encouragement and a spirit of camaraderie that has strengthened our team. Thank you, Pam, for your unwavering dedication and the countless ways you have enriched our lives. You will always be a cherished part of our journey.” Paul Weigel, Retired Managing Director & Market Trust Executive, BOA Private Bank “Pam is not only a transformative leader with integ rity, but she is also a friend. She is collaborative and has the ability to tackle complex challenges with ease. She is a true asset to the FBA and we deeply value her contributions to the industry.” Joe Schaefer, Consultant, NFP Executive Benefits
The Heart Behind the Mission: A Tribute to Pam Ricco’s Enduring Influence After 22 years of unwavering dedica tion, strategic leadership and heart felt service, Pam Ricco, Chief Oper ating Officer of the Florida Bankers Association, is bidding farewell to the organization she helped shape and strengthen. “During her remarkable tenure, Pam has been a rock, working tirelessly for our members and our mission,” FBA President & CEO Kathy Kran inger said. “As a strong and steady force in a number of different roles, she has left her mark on our associa tion and the members we serve. More important are the lives she has touched and the ways she has put people and relationships first. While we will miss seeing her every day, Pam will remain a part of the FBA family.” As she embarks on a new chapter, colleagues, friends and industry leaders reflect on the legacy Pam leaves behind — a legacy defined by her integrity, warmth and tireless commitment to Florida’s banking community.
20 — FLORIDA BANKING THE VOICE OF FLORIDA BANKING
“I have really enjoyed working with Pam. She has been a great boss, coworker and friend to all who have had the honor of working with her. After trav elling many miles and accomplishing many things during her time at FBA (not to mention having raised three kids!), she has earned a well-deserved break. I hope she finds joy in every moment of her future journey, which I know will be successful. Laeti triumphantes!” “Pam has been an incredible advocate and sup porter of the Florida Bankers Health Consortium for many years, serving as a valued member of our board and a trusted partner. Beyond her professional contributions, I’ve had the privilege of getting to know Pam personally – and it has been an absolute joy. Pam, thank you for being a mentor, a collaborator and a trusted confidant. You will be deeply missed, and we wish you all the best in whatever comes next.” Adella Salinas, President & CEO, SelectSource “Thank you for your 22 years of service at FBA, you have been a steadfast leader at FBA for Main street’s 21+ years as a member! My team and I Letty Newton, FBA Florida Bankers Educational Foundation Director
have enjoyed working with Pam through this time! Pam is smart and capable and has always excelled in her job responsibilities at FBA! From wonderful Annual Meetings to all of the other advocacy efforts at FBA. She always handles them with a smile and makes all events fun! Even though I am a Gator, I must close with, ‘Good luck and Roll Tide!’ We will miss you, Pam!” Ben Flowers, CEO, Mainstreet Community Bank “I’ve had the pleasure of knowing Pam for years, watching our kids grow up and step into adulthood. Never did I imagine we’d one day work together – but I’m so grateful I’ve had the chance to see her shine in a professional setting at the FBA. Pam brings a level of expertise, dedication and heart that has truly elevated our association. We’re all better for the time she’s spent with us. I have no doubt she’ll continue to accomplish great things, and I wish her nothing but the best on the road ahead. Godspeed, Pam!” Olga Williams, FBA Professional Dev. Coor. “Pam has been more than a leader – she’s been the heart and soul of our association. Working alongside her for nearly two decades has taught me that true leadership isn’t just about professional
WWW.FLORIDABANKERS.COM JUNE | JULY 2025 — 21
excellence, but about creating genuine human con nections that make coming to work a joy.” Marilyn Matherne, FBA Director of Education “Bank of America and FBA Past Chair Fabiola Brumley honor Pam Ricco for decades of dedication and service to our Florida Banks. Her leadership and support have served us through both calm and tumultuous times in our industry. Wherever the road may take her, we wish her happiness and success.” Fabiola Brumley, President, Palm Beach County, Bank of America “Pam and I have served on the Florida Bankers Health Consortium board for 19 years together, oc casionally through very challenging times. She’s great at keeping everyone on task and uses a common sense approach when making decisions. I loved working with her when I was FBA Chairman back in 2020-21. Pam, Connie and I have shared so many unforgettable laughs together over the years through our FBA, BankServ and FBHC activities. We both love our relationship with Pam and all her family.” Greg Nelson, President & CEO, United Southern Bank “Pam – the Ying to my Yang, the Thelma to my Louise, the Alabama to my Auburn! It has been an amazing adventure on and off the field for the past 20 years! Together, we’ve had some incredible op portunities and made some even better memories outside of the office. Your dedication, drive and leadership will be truly missed, and maybe even your harmonica skills will too. Wishing you happiness in your next adventures!” Lesley Jordan, FBA SVP & CFO
areas of banking. Thank you for all your counsel and wisdom over the years that has help me do my job better. I know you will be a success regardless of what the next chapter of your life and career holds. All the best going forward. You will be missed.” Lloyd DeVaux, President & CEO, Sunstate Bank “One of my forever recollections of Pam is the time she took a phone call from me while she was climb ing into a cab in Washington, D.C. I had questions about an upcoming BancServ Retreat, and I told her, “This can wait.” She insisted on getting my questions answered, which she did coolly and completely. This is Pam in a nutshell: professional, and grace under pressure. Thanks Pam! You have a fan in Memphis.” Jim Reber, President/CEO, ICBA Securities “I have worked with Pam for over two decades at the FBA. I would describe her as a relationship builder who works well with her constituents, and who gets things done in a way that benefits the organization and the bankers of the state of Florida. She does so with a smile on her face, even when the task you’re asking her to do is not what she wants to do.” William L. Moor, Jr., President, Capital City Wealth “Pam, although I’ve only had the privilege of working with you for a year, your deep knowledge, patience and consistent willingness to help have made a last ing impression. After 22 years, you leave behind an incredible legacy and a spirit of generosity that will continue to inspire us. Wishing you all the best in this next chapter.” Suellen Wilkins, FBA Director of Communica tions “I will miss working with Pam at the FBA. We have worked on projects, traveled and watched our fami lies grow up during our time at the FBA. Pam has been a rock star and a valued part of the FBA. I wish her all the best in the next chapter of her life.” Antony DiMarco, FBA EVP, Government Affairs
“I LOVE YOU NICK SABAN!” The 2016 FBHC Board and Spouses
“Pam, I have known you for over 20 years, and you have always been a pleasure to work with. You followed up on requests and answered questions timely, and provided advice and support in so many
22 — FLORIDA BANKING THE VOICE OF FLORIDA BANKING
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FBA THANKS OUTGOING AND INCOMING BOARD MEMBERS
T he Florida Bankers Association extends its deepest gratitude to our outgoing Board of Directors members for their outstanding service, leadership and dedication over the past year. Your guidance has been instrumental in advancing our mission and supporting Florida’s banking industry through a year of growth and change.
We are excited to welcome our incoming Board members, whose fresh perspectives and commitment to our shared goals will help shape the future of our association. We look forward to another successful year of collaboration, innovation and advocacy with your leadership at the helm.
Outgoing Board Members • Ralph Betancourt • Past Chair Lloyd DeVaux SunState Bank, Miami • Clara Diaz-Leal BankUnited, Miami • Sammy Dixon
Incoming Board Members • Gary Carney
First Colony Bank, Maitland
First State Bank of the FL Keys, Key West • Jason Crowe Community Bank, Panama City Beach • Ernie Diaz BankUnited, Miami • Barry Griffiths Sunrise Bank, Orlando • Tracy Keegan Great North Bank, Fort Lauderdale • Abel Iglesias International Finance Bank, Miami • Jose Maria Lacasa FirstBank, Miami • John Medina First Federal Bank, Lake City • Bill Moor Capital City Bank Group, Tallahassee • FBEF Chair Connie Nelson United Southern Bank, Umatilla • Cary Putrino Fifth Third Bank, Tampa • Rick Pullam One Florida Bank, Orlando • Chair-Elect Garrett Richter First Foundation Bank, Naples • BankServ Chair Paul Rountree Mainstreet Community Bank, Deland • Antonio Uribe Terrabank, N.A., Miami
Prime Meridian Bank, Tallahassee
• Billy Gann
PNB Community Bank, Niceville
• Cali Garcia-Velez
Banesco USA, Miami
• Nelson Hinojosa
Anchor Bank, Palm Beach Gardens
• Jeff Klink
Valley Bank, Fort Lauderdale • FBEF Chair Fred Leopold Community Bank, Destin • Suzanne Norris Millennium Bank, Lake City • BankServ Chair Karen Sharp BankMiami, Miami • Israel Velasco Popular Bank, Miami
Thank You! 24 — FLORIDA BANKING THE VOICE OF FLORIDA BANKING
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