Florida Banking June 2024

PRESIDENT'S PERSPECTIVE

THE 2024-27 STRATEGIC PLAN: A ROAD MAP FOR THE FBA

BY KATHY KRANINGER, FBA PRESIDENT AND CEO

“A good plan is like a road map; it shows the final destination and usually the best way to get there.” — H Stanley Judd, American author

I have always loved maps. As a child, I spent hours poring over the Rand McNally world atlas, planning out all the amazing places that I (or my Barbies) would visit. My earliest memories involve taking family road trips to Washington, D.C., and Yellowstone, ticking off my progress toward seeing all 50 states and every country in the world (still working on the latter goal, made more elusive with new countries added!). There is nothing more satisfying than making a plan and carrying it out — always leaving a little room for the unforeseen adventure or detour. The best plans must be adjusted as circumstances change and life happens, but never losing sight of the goal. I am excited to share that the FBA has a plan for the next three years — driven by FBA staff discussions, reflecting the significant interactions we have had with our members in the months since I started at FBA, and approved by the FBA Board of Directors. Our North Star is our new mission statement — Through advocacy, education, and engagement, the FBA supports Florida bankers in better serving their customers and communities. We provide value to you as you focus on your customers’ needs and invest in your communities. Everything at FBA starts and ends with you. With FBA membership at the institution level, we have the opportunity to serve employees across the organization — from those just beginning in banking to the most seasoned executives, from those in functional, back office roles like compliance and technology to those on the front lines of lending, credit and deposit taking. Our expertise and value come in the form of advocacy, education and engagement — ensuring policymakers and regulators understand the issues that will bolster the economic wellbeing of Florida’s communities; bringing the training you need to take your teams to the next level; and providing our members with opportunities for networking and mentoring. All of this requires your participation and feedback — as we launch new

capabilities and programs, we will be regularly seeking your input so that we can move forward together. In addition to your needs being front and center, how we do what we do matters. Our decisions and actions are guided by FBA’s newly-codified core values: • Service — We act for the good of FBA to deliver value for our members. • Integrity — We hold ourselves and each other to the highest ethical standards. • Teamwork — We foster true collaboration and support each other to meet FBA’s mission. • Impact — We strive to make a difference for our members, our industry, and our State. • Excellence — We challenge each other and ourselves to continuously improve in everything we do. One more note about my childhood — according to my Cuban sister-in-law, my family is obsessed with taking the best route from point A to point B. We compare drive times after every road trip and compete for the fastest time. Getting from point A to point B on a roadmap is far more straightforward than driving an organization toward a future vision, particularly given external risks and obstacles. For that reason, I believe there are endless routes to get to the goal. Sometimes you have to take a step backward or sideways when you encounter an obstacle. That is also why buy-in to the goal and strategy is so imperative — it takes a team to make things happen. Together, we have to know where we are going to get there, and we have to recognize where to adapt along the way. As Thomas Edison, who adopted Florida as his home, stated: “Good fortune is what happens when opportunity meets with planning.” At the Annual Meeting and in our July magazine, you’ll hear more about how FBA will support you through advocacy, education and engagement! I look forward to seeing you at The Breakers and around the Sunshine State!

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