Florida Banking June 2024

our approach. When you look at who’s around the table in the boardrooms, it’s the leaders of our banks. How can we contribute to shaping the future?” Jones asked. “The future depends on the

moments all via digital. They expect their banking app to mirror the rest of their daily, digital lifestyle,” Jones said. “There’s still a need for customers to visit the bank. There’s a synergy between what our

next generation of banking leaders, it’s important to engage those emerging leaders in advocacy.” “Developing talent is an ongoing focus of ours at Wells Fargo. Because you’re only as good as your team,” Jones said. “What I love about our company is our ability to provide tools and resources for our employees to learn and grow.” Wells Fargo experienced digital adoption growing at an unprecedented rate.

customers do in the branches and what they see on their mobile apps, which connects us to customers as they move forward. It is about staying on pace with the changing lives of our customers,” Jones said. In 2023, Wells Fargo employees in Florida logged over 24,000 hours of volunteerism statewide in their local communities. Jones himself has been closely connected to the Boys and Girls Club. At the corporate level, the bank’s philanthropy

“IT IS ABOUT STAYING ON PACE WITH THE CHANGING LIVES OF OUR CUSTOMERS.”

“Our customers live on their mobile devices, accomplishing every task and planning their next life

is largely focused on financial health and education, small business growth, and housing affordability.

DEREK L. JONES , CENTRAL FLORIDA, REGION EXECUTIVE

Derek Jones serves as the Central Florida Region Executive for Wells Fargo. In his current role, Derek is responsible for setting direction and leading all aspects of retail, small business, and affluent business for 108 branches with over 1000 employees throughout Central Florida. A 28-year veteran of Wells Fargo, Derek has served in a variety of roles throughout his financial services career. His leadership experience spans over 20 years across California, Nevada, and Florida. Most recently, he served as North Central Florida Region Bank President. Prior to that, he was the Region President for the Gulf Coast region and Area President in both the East Central Florida and Southern Nevada markets. Throughout his career, Derek has been an active member of his community. He served on the board of the Florida Gulf Coast University Foundation, the United Way of Lee County,

and the Harry Chapin Food Bank. He currently serves on the board of the Florida Bankers Association, Boys and Girls Club of Central Florida, and the Orlando Economic Partnership. A northern California native, Derek earned a Bachelor of Arts degree from California State University, East Bay. He resides in Winter Garden, Florida.

WWW.FLORIDABANKERS.COM JUNE 2024 — 11