Florida Banking July 2024

Kathy Kraninger, Continued from page 9

and retention are a big priority for many banks. In response to this input from members, the FBA looks forward to creating new opportunities for rising leaders or “horizon bankers.” It is important for the association to engage the next generation of banking leaders. “We know the value this association brings to our bankers, and so too do our members at the CEO level. We’ve got to invoke the same participation and appreciation in the next generation,” Kraninger said. ENGAGE The FBA strengthens connections for banking professionals with each other and with partners, providing exclusive opportunities for networking as well as leadership and partnership development. Kraninger and the FBA team recognize members’ desire to connect with peers across the state and to discuss challenges faced by institutions of a similar size. The FBA is researching tools that will aid in this connectivity, and has plans to launch an online community platform to allow members to engage in positive, productive discourse. In addition, the FBA communications team is actively working to optimize FBA communications and content tailored to its audiences. “I’m really looking forward to leading the communications team as we facilitate the redesign of the FBA website. As the hub of all things FBA, the refreshed site will provide a dynamic, user-friendly way for members to connect with the association and with each other,” said FBA Director of Communications Suellen Wilkins. “I also look forward to learning more about the many positive changes our members are making in their communities, and to sharing those stories with FBA members, policymakers and the public.” In all things, the FBA team strives to cultivate deeper relationships with its member banks. Kraninger believes it is key for the association to measure and continue to enhance the value of membership. She wants to understand where the association stands with each of its members, recognizing not every institution’s engagement looks the same. Even so, the FBA’s efforts and the success of the strategic plan hinge on the robust support and active engagement of members. “Implementing the strategic plan requires your participation and feedback. As we launch new initiatives and programs, we will be regularly seeking your input so we can move forward together,” Kraninger said.“Join an FBA committee…these groups are ground zero for new ideas and open discussions. We have a need and an interest in hearing from every member who has ideas and perspectives on the FBA’s direction.” Guided by its codified mission, values and strategic pillars, the FBA looks forward to a productive year ahead. “The values of service, integrity and teamwork are all important parts of FBA’s culture, as well as our commitment to doing more and being better every day. We hope we can achieve great things on behalf of Florida’s bankers because we know our members deserve our best,” said Florida Bankers Educational

relations; and increasing support for BankPac. “How are we going to be part of a proactive agenda for the future of Florida?” Kraninger asked. “What we do today has an impact on how successful we are during that two-month period of the legislative session. We’ve got to consistently think about how we want to position ourselves.” FBA Executive Vice President of Government Affairs Anthony DiMarco added, “Our members drive the FBA agenda by sharing how legislation and regulation impact bank operations, communities and customers. We need your responses to calls for action and your stories. Those stories help us identify allies and strengthen our relationships with policymakers.” Kraninger emphasizes local advocacy; it’s important that the FBA tap into existing relationships and connections within its membership. Which members already have relationships with the policymakers and legislators the FBA wants to get to know? This is but one of the ways members are part of the FBA’s advocacy efforts. “If you are disgusted by what’s happening in Washington, you can take action by getting involved in local politics. We have the ability to influence the sphere we’re in. And that all starts locally,” Kraninger said.“Today’s school board member is tomorrow’s state legislator or congressman. Local relationships matter.” EDUCATE The FBA prioritizes education for the banking workforce, delivering knowledge, training and business intelligence to support members. The 2024 27 strategic plan outlines efforts to provide research and data that banks and policymakers need; to improve the public’s awareness of banking’s essential role in economic and community development; to provide signature events and platforms to train and inform banking professionals; and to draw, retain and train the future banking workforce. “The new strategic plan aligns perfectly with our mission to educate and support Florida’s banking professionals. We’re thrilled to roll out enhanced educational initiatives that will empower our members to achieve their career aspirations while better serving their communities,” said FBA Director of Education Marilyn Matherne and FBA Professional Development Coordinator Olga Williams. “Investing in professional growth underpins our commitment to advocacy and education across the state.” Kraninger and the team are looking to members to help inform future education programs. “We need our members to identify those in their institutions who would benefit from our programs, and to share with us the gaps in our training,” Kraninger said. “In what areas do our bankers need more support and opportunities for professional development? We’re also looking for bankers who are interested in teaching or presenting on a topic of expertise to come forward.” Kraninger acknowledges banks need team members with a broad range of skillsets. Personnel recruitment

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