Florida Banking February/March 2025

CHAIR’S MESSAGE

A PERSONAL INVITATION: PLEASE JOIN US TO ADVOCATE IN D.C. AND TALLAHASSEE

BY DEREK JONES, FBA CHAIR

G rassroots advocacy is the driving force behind transformative change in the banking industry. As bankers, we hold a unique and vital understanding of the financial needs of our communities — an insight that policymakers need to hear. By sharing our stories, expertise and concerns, we play a pivotal role in shaping legislation and regulations that strengthen the banking landscape while safeguarding the well-being of the customers and communities we serve. Our success as an industry depends on your engagement. The relationships we build with

engage directly with state legislators, discuss our priorities and address key issues affecting Florida’s banking industry. It’s a chance to share real-world stories illustrating how policy decisions impact our communities. Both events are vital to our advocacy efforts, and your presence will make a significant impact. As you engage with policymakers, whether at these events or in your local communities, I urge you to coordinate with the FBA team. Our staff is here to provide you with the tools and resources you need to make every interaction effective. From talking points

local, state and federal representatives are critical in helping them understand the challenges and opportunities we face. Grassroots advocacy is not just about policy; it’s about people — the hardworking individuals, families and businesses that rely on us every day. Your voice matters, and your participation strengthens our collective influence. This year, we have two critical opportunities for you

to data and background information, we can help ensure your conversations resonate and align with our shared objectives. Advocacy is not a one time effort — it’s an ongoing commitment to ensuring the banking industry remains strong and responsive to the needs of those we serve. Whether you’re attending a meeting in Tallahassee, walking the halls of Congress or connecting with local

“OUR SUCCESS AS AN INDUSTRY DEPENDS ON YOUR ENGAGEMENT.”

to join us in amplifying the voice of Florida banking. • 69th Annual Washington, D.C. Trip, Feb. 24-26: At the federal level, it’s essential that we bring our insights to members of Congress and regulators. This event allows us to collaborate with colleagues from across the nation, advocate for sound banking policies and underscore the importance of a stable and innovative financial system. • 51st Annual Capitol Day in Tallahassee, March 19: This event provides a platform to

officials, every conversation matters. I encourage you to take an active role in these efforts. Be an advocate for your institution, your employees and your customers. Together, we can make a lasting difference by advancing policies that support a resilient and inclusive banking system. Thank you for your dedication to our mission. I look forward to seeing you in Tallahassee and D.C. as we work together to move the Florida banking industry forward.

4 — FLORIDA BANKING THE VOICE OF FLORIDA BANKING