Florida Banking February 2024

Editorial & Executive Offices 1001 Thomasville Road, Suite 201 Tallahassee, FL 32303 850-224-2265 www.floridabankers.com Advertising & Production Offices 250 Prairie Center Dr., Ste. 300 Eden Prairie, MN 55344 952-835-2275 www.nfrcom.com For advertising information, contact Erica Nelson Advertising Sales Executive 763-497-1778 Erica@NFRcom.com For reprints or single issues, contact 800-336-1120 Statements of fact and opinion are made on the responsibility of the authors alone and do not imply an opinion or endorsement on the part of the officers or members of FBA. Florida Banking is published 11 times annually with a combined issue in December/January. Subscription price is $50 per year for nonmembers. Postmaster, send address changes to Florida Bankers Association, P.O. Box 1360, Tallahassee, FL 32302. Copyright 2024 Kathy Kraninger President and Chief Executive Officer Florida Bankers Association kkraninger@floridabankers.com Pamela Ricco Executive Vice President and Chief Operating Officer A

THE MAGAZINE OF THE FLORIDA BANKERS ASSOCIATION

VOLUME 39

NUMBER 1 FEBRUARY 2024

ON THE COVER 8 - - - - - - - - - - - Popular Bank: Putting People at the Center of Progress CONTENTS 4 - - - -Chair's Message: Invest in Your Education This Year 6 - - - - - President's Perspective: Opening a New Era with Renewed Focus on Members, Partners 12 - - - - Government Relations: ESG 2.0 – Doubling Down on Last Session’s HB 3 14 - - - - - - - Trust and Wealth Management: 2024 Legislative Update for FBA’s Trust Division 16 - - - - - - - Trust and Wealth Management Mini Feature: Truist Wealth: Let our caring advisors be your guides 18 - -BancServ Endorsed Partner: It's Time to Have Some Tough Conversations About Core 20 - - FBA's Dianne Pagel Retires 22 - - - - - Personal Transactions 26 - - - - - - - - - - - - - Kudos 30 - - - - - - - Upcoming Events 31 - - - - - Advertising Directory 31 - - - - - - - - Did You Know?

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Florida Bankers Association pricco@floridabankers.com

Brooke Harrison Publications Director Florida Bankers Association bharrison@floridabankers.com

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Jose Cueto Chair

Derek Jones Chair-Elect

Bill Penney Immediate Past Chair

Fab Brumley Second Immediate Past Chair

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On the Cover: Popular Bank President Israel Velasco.

Florida Bankers Association: The voice of Florida banking since 1888.

Photos by Benjamin Rusnak Photography