Florida Banking February 2024

PERSONAL TRANSACTIONS

TAMPA

Tiffany Rodriguez joined ServisFirst Bank Tampa as vice president, commercial banking officer. Rodriguez is a highly motivated individual with a history of success in driving profitability and operational excellence in the banking industry. Her expertise

Kaela Lerner joined ServisFirst Bank Tampa as senior vice president, Treasury Management Sales. Lerner is a goal-oriented and highly analytical professional with extensive experience in market management, business development, banking operations,

Rodriguez

Lerner

lies in banking, business administration, sales, client relationship management, retention, and staffing. Before joining ServisFirst Bank, Rodriguez acted as assistant vice president, Financial Center Manager III for Fifth Third Bank where she was responsible for directing and administering a financial center and promoting growth through deposit and business development.

mergers and acquisitions, project management, and process development and improvement. Prior to joining ServisFirst Bank, Lerner served as senior vice president and Treasury Management leadership with roles at Fifth Third Bank, Seacoast Bank and PNC Bank. Outside of work, Lerner is on the Board of Directors for the Finance Committee and is a member of the Lighthouse for the Blind and Low Vision.

Reach more than 5,000 banking professionals throughout Florida in the FBA Bulletin, the official e-newsletter of the Florida Bankers Association. The FBA Bulletin is published monthly and offers expanded advertising reach.

CONTACT OUR SALES REP FOR MORE INFORMATION

Erica Nelson Advertising Sales Executive (763) 497-1778 | erica@nfrcom.com

WWW.FLORIDABANKERS.COM FEBRUARY 2024 — 25