Florida Banking February 2022

including a comprehensive mapping of digital identities to physical locations. This ensures that you hit the right audience with your message based on who they are, where they are, and what they are in the market for. Better Data. It’s one thing to know who you are reaching and it’s quite another to be able to reach the audience you identify. Matchback Analysis done right is supported by reliable data that enables you to execute a campaign against over 80 percent of the

audience — both via CTV and across other digital and traditional marketing channels. Better Analysis. The “matchback” in Matchback Analysis involves focusing the picture on who your CTV campaign is targeting against your partner or owned first-party data such as customer or prospect lists. This enables you to watch the impact of the campaign as exposure flows into engagement and turns into conversions. 1. Leightman Research group 2. eMarketer, "Connected TV Households," July 2019, U.S. population 3. Leightman Research group 4. eMarketer, July 2019, U.S. Population Robert Ropars is a senior account executive, digital at Vericast. He brings more than 20 years of experience in strategic client support, digital strategy and sales enablement for multiple industries/verticals including financial institutions. Ropars has worked with numerous lines of business within the financial services industry, including retail/ consumer, small business, wealth and mortgage. He holds in-depth experience in digital advertising strat egy, digital strategies in general, tech trends and trans lating technical concepts into plain English. Learn more about how Vericast makes it possible to reach and measure the streaming TV audience with precision and real-world impact, by calling 1-800-351 3843, emailing contactHC@harlandclarke.com, or on line at vericast.com/DigitalAdvertising.

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The National Graduate

School of Banking

TM

Session Dates: August 21 – September 2, 2022 Location: University of Washington, Seattle, WA To learn more about PCBS or to apply to the program, call (425) 278-0250

PCBS, in partnership with the Foster School of Business at the ff the University of Washington, o ers a premier three-year ffers a premier three-year grad fi graduate-level educational program focused on the nancial financial services industry. Our full-length courses, taught by outstanding industry experts, provide responsive, practical answers to today’s most critical banking challenges.

or visit www.thePCBS.org We look forward to everyone joining us on campus next year!

WWW.FLORIDABANKERS.COM FEBRUARY 2022 — 17